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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties <br />recognize that the SOW is not formatted chronologically with contractual obligations <br />defaulting to the Project Schedule unless otherwise noted. <br />TASK 1: NEWSLETTER DISTRIBTUION <br />Objective: Develop and distribute consistent email communications to inform the <br />public about S4 updates, alerts, and tips to help improve public safety. <br />Task Description: Through various digital tactics, we will work to not only develop <br />necessary assets to be included in our email distribution but will also work to build on <br />our internal database to grow our email distribution. These monthly newsletters will <br />support the following: <br />a. Micro -campaigns: promotion of various material and messaging in relation to our <br />pre -approved micro -campaigns (cyber security, school reporters and video game <br />security) <br />b. S4 messaging: promotion of general S4 information, tools, resources, etc. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a monthly newsletter and distribute to our database. <br />b. Provide KPI report to Santa Ana Project to show progress <br />Santa Ana shall: <br />a. Review, edit, and approve newsletter drafts for distribution <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task descriptions below by the Santa Ana Project Manager. <br />TASK 1-A: NEWSLETTER DISTRIBUTION <br />Objective: Distribute monthly newsletter to internal SOC database, partners, and <br />stakeholders to deliver updates and relevant information. <br />