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COMMUNITY BENEFITS AND INVESTMENTS PLAN <br />INTRODUCTION <br />Through our Community Benefits and Investments Plan, and many other aspects of our <br />Business Plan, we focus on funding the work of local non -profits, community -based <br />organizations, civic organizations and social service organizations. But our efforts do not stop at <br />simply writing a check. We also include opportunities for volunteerism, charitable giving through <br />in -kind donation drives and sparking the local economy through B213 Partnerships and local <br />hiring. <br />In developing this plan for the City, we looked at past plans created and identified aspects of <br />those plans that made the largest impact when implemented. To create a meaningful plan for <br />Santa Ana, we: <br />• Conducted in-depth research on the demographic makeup of Santa Ana; <br />• Identified non-profit organizations most in need; <br />• Reviewed the profile of each City Council member in an effort to align charitable <br />interests; and <br />• Spoke with local residents to gather their ideas and views associated with areas of need. <br />As a cannabis operator, entering any community has public perception challenges. There are <br />often lingering fear and safety concerns stemming from a period of unregulated -market <br />cannabis trade. Our goal is to be the best community partner possible and present our brand as <br />safe, friendly and deeply engaged in the local community. <br />OUR COMMITMENT <br />We will hire 50% of our employees (including all management positions) from within the local <br />community. <br />COMMUNITY APPROACH <br />Our approach to the communities we serve has five facets: <br />1. Respect— We must politely introduce ourselves. <br />2. Honesty— Our word is our bond. Trust is a process. Honesty is key. <br />3. Understanding— Our approach must fit the community. Listening is golden. <br />4. Values — Our core values must overlap with the values of those we serve. <br />5. Unity— Through our financial and service gifts, we show we're part of the community. <br />This plan will evolve based on feedback from the City and the community. We look forward to <br />proving that we're good neighbors through a heart -felt collaboration. <br />PLAN IMPLEMENTATION <br />Our plan implementation includes providing resources in the following areas: <br />• Provide Meaningful Employment Opportunities <br />• Contribute Volunteer Hours <br />• Conduct Community Outreach <br />Doc ID: 01ab9da37dd8aa697232bd388a6c6f69bl4b7e69 <br />