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2. Regional automobile dealership - An automobile dealership licensed by the <br />state that sells new or used automobiles or other motor vehicles in <br />conjunction with new automobiles to the general public on an integrated site <br />which fronts onto one or more freeways or is on a site which is located within <br />three hundred (300) feet of the point where a freeway exit centerline <br />intersects with a city street. <br />3. Regional attraction - A large cultural or educational establishment such as a <br />museum or zoo, or other establishment that blends education, entertainment, <br />and/or amusement, and which fronts onto one or more freeways. Said <br />attraction must be located on a site of no less than five (5) acres. <br />4. Regional institution - An institution providing higher education such as a <br />college or university with minimum school year average enrollment of at least <br />1,000 students; a healthcare institution such as a medical office building <br />complex or hospital on a site of no less than five (5) acres. <br />b) Eligibility for a regional planned sign program: <br />1 t, The sign program is proposed for a site that is a regional commercial center, <br />regional automobile dealership, regional attraction, or a regional institution. <br />c) Signage and other on -premise advertising must meet the provisions of the sign code <br />meant to protect the health, safety, and welfare of residents and workers in the <br />immediate vicinity; signage shall be limited to only advertising on -site business <br />activities. All signage must comply with the provisions of sections 41-860 and 41- <br />861 of this chapter except as noted within those sections pursuant to approval of a <br />regional planned sign program described in this section. <br />d) The provisions of this section shall be applied in conjunction with chapter 41, article <br />XI, "On -Premise Signs" of this Code, provided however, in the event of a conflict <br />between the provisions within this section and the remainder of the City of Santa <br />Ana Sign Ordinance as outlined in chapter 41, article XI, "On -Premise Signs," the <br />provisions of this section shall prevail. <br />e) Electronic message displays may be permitted in regional planned sign programs <br />subject to the following conditions: <br />1. Any electronic message displays may not be located within 300 feet of <br />property zoned or used for residential purposes, as measured from the face <br />of the electronic message display to the nearest property line of the residential <br />property. The display(s) shall comply with the following requirements: <br />A. Be oriented in a way that: <br />Minimizes visual and light -emitting intrusion onto properties zoned or <br />used for residential purposes; and, <br />Ordinance No. NS-3038 <br />Page 25 of 54 <br />