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D. UNDERSTANDING OF NEED <br />PROJECT UNDERSTANDING <br />Verde Design understands that the City of Santa Ana (City), <br />Public Works Agency is seeking proposals from qualified firms <br />to provide on -call landscape architectural services to perform <br />a variety of services, including but not limited to the delivery <br />of projects potentially on all levels, ranging from site specific <br />master planning, concept planning, feasibility studies, design, <br />contract document development bid advertisement and <br />construction support. <br />To help the City accomplish their future goals and projects, we <br />have hand -selected a team with specialized public recreational <br />and athletic facility knowledge, problem -solving experience, <br />and a history of successfully working together on an extensive <br />list of projects for various agencies with similar scope to the <br />City's anticipated projects. We recognize the importance <br />of building and developing new and ongoing relationships <br />throughout your projects, and are committed to maintaining a <br />consistent proposed project team. Please see below for Verde <br />Design's approach to projects. <br />PROJECTAPPROACH <br />Verde Design believes that the key to developing successful <br />projects begins with a simple, but clear, philosophy. <br />Investigate, Listen, Understand, and Recommend are the <br />core elements of our project approach. Beginning with our <br />initial kick-off meeting with City staff, we will learn more about <br />the proposed project and better understand your goals. <br />This framework is critical to ensure consistent and clear <br />communication is established between our team and City staff <br />Investigate - The first step to the success of a project begins <br />with solid investigation. We would review existing documents <br />and plans. On recreational projects, we will conduct a site <br />visit with City staff to understand and analyze the existing <br />conditions of the facilities. This will ensure that we fully <br />understand the project's parameters and constraints, as well <br />as the existing site conditions. This site analysis effort will <br />be utilized throughout the duration of the project, enabling <br />educated and effective decisions to be made at the beginning <br />of the design phase and throughout the project. <br />Listen - A key element to project success, we emphasize the <br />importance of listening to all project stakeholders' concerns <br />and desires. Our team will provide options and incorporate <br />guidance provided by City staff, including maintenance and <br />operations staff, user groups, advisory bodies, and members <br />of the community, and communicate this back to the project <br />team. The result of our focus on listening is a cohesive team <br />that works together on a shared path of understanding with <br />your goals in mind, resulting in smooth running projects. <br />Understand -As we mentioned, we use all information <br />available to develop design solutions that respond to our <br />client's project needs, including site constraints, City staff <br />direction, community feedback, and the allocated budget. <br />Based on input from the kick-off meeting with staff and the site <br />walk, we will develop construction documents. <br />Recommend - Using your clear and approved concept, we <br />will render the project's vision into a complete, biddable set <br />of construction documents. The Verde Design team will draw <br />upon past successes with our extensive recreational City <br />projects, including surrounding City projects and knowledge <br />of recreational and athletic facility design and construction to <br />seamlessly facilitate the construction document phase. <br />r LADS PEA "HITECU- ENGINEERING -SPORT PLANN G & DESIGN �J �e <br />