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A-2O2O-241-1OA <br />De Novo Planning Group <br />MEMO <br />A Land Use Planning, Design. and Environment-.' I - <br />December 23, 2022 <br />City of Santa Ana <br />Planning Division <br />Attention: Pedro Gomez, AICP, Senior Planner <br />20 Civic Center Plaza, Ross Annex M-20 <br />Santa Ana, CA 92701 <br />Via Email: pgomez@santa-ana.org <br />SUBJECT: Revised Proposal for Peer Review of the Market Assessment and Economic and Fiscal <br />Impact Analysis prepared for Cabrillo Town Center <br />Dear Mr. Gomez: <br />On behalf of De Novo Planning Group, thank you for the opportunity to submit this revised proposal to <br />conduct a third party peer review of the "Market Assessment and Economic and Fiscal Impact Analysis <br />for a Mixed -Use Development in Santa Ana, California (Cabrillo Town Center)" prepared for FRH Realty <br />LLC by the Concord Group, dated May 2022. The purpose of the peer review is to verify the findings, <br />assumptions and methodology contained within the report. It is our understanding the City of Santa Ana <br />has received an application for a mixed -use project on an approximately 8.98-acre site located at 1901 <br />E. Fourth Street. The Project proposes 507 housing units, including 449 rental units, 12 live/work units, <br />and 58 for -sale townhomes, with an additional 6,000 square feet of retail. <br />Under the direction of De Novo Project Principal, Starla Barker, AICP, our teaming partner, Economic & <br />Planning Systems (EPS) will conduct the peer review. The following describes the tasks proposed to <br />undertake review of the assumptions and findings contained in the above referenced Report. <br />Task 1: Review of Submitted Market Analysis and Assumptions <br />EPS will provide a high-level assessment of the key assumptions in the Report, including market rents <br />and sale prices for both the residential and retail components of the Project. EPS will utilize Costar and <br />publicly available data sources (e.g., U.S. Census and Department of Finance) to assess the <br />appropriateness of the assumptions given the Project context (e.g., orientation, location, timeframe, <br />etc.). <br />Task 2: Review of Submitted Fiscal Impact Analysis <br />Building on Task 1, EPS will evaluate the methodology and calculations for revenue and expenditures <br />estimates contained in the Report to derive the net fiscal impact. The assessment will compare the <br />assumptions and methodologies used with industry standard best practices and leverage EPS's <br />experience in completing similar studies for California jurisdictions. To the extent any estimates appear <br />potentially overly conservative or optimistic, EPS will conduct sensitivity analysis to indicate potential <br />differences in results. <br />