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STEPHEN PETRI <br />AV/MEDIA PLANNER & DESIGNER <br />Stephen will collaborate with the design and client team on the <br />development of AV media creative concepts, planning and designing <br />creative content development, and ensuring creative standards are <br />maintained and coordinated. He will ensure the media approaches balance <br />the projects creative goals in terms of aspirations, budget, capacity, and <br />quality control. Because of his extensive and recent experience working <br />with Color -Ad, the exhibit fabricator, Stephen will advise on the integration <br />of software, audiovisual equipment, and physical interactives to ensure the success of the project. <br />Education <br />McGill University <br />Certificate in Project Management, 1992 <br />University of Waterloo <br />Bachelor of Architecture, 7987 <br />University of Waterloo <br />Bachelor of Environmental Studies, 1984 <br />Professional Certifications <br />American Alliance of Museums (AAM) <br />Canadian Museums Association (CMA) <br />International Council of Museums (ICOM) <br />Award of Note <br />American Alliance of Museums Excellence in <br />Exhibitions Award, Special Achievement for <br />Visual Engagement Smithsonian's National <br />Museum of Natural History, Hall of Fossils, <br />Washington D.C., USA <br />Experience <br />2008-Present: Senior Principal <br />Reich&Petch, Toronto, ON, CA <br />1998-2008: Associate <br />Reich&fetch, Toronto, ON, CA <br />DESCRIPTION OF ROLE ON SIMILAR PROJECTS: <br />Smithsonian Institution National Museum of Natural History: David H. Koch Hall of Fossils - Deep <br />Time, Washington D.C., USA, Role: Principal in Charge <br />Stephen was Principal -in -Charge of the revitalization of the Smithsonian National Museum of Natural History's <br />Hall of Fossils. Covering over 3.7 billion years of history and including 700+ fossils, Stephen personally logged <br />over 14 hundred hours on this project, leading teams of many collaborators including paleontologists, AV <br />designers, education specialists, mural artists, architects as well as many others, keeping the project on track. <br />Maintaining a clear focus on the client's vision throughout, that the gallery should stay attuned to the central <br />message "Life flows powerfully forward; dramatic extinctions disrupt and life resets - but is never the same", <br />Stephen successfully steered this multi -year, multimillion -dollar project to completion, acclaim, and awards. <br />ADDITIONAL EXPERIENCE: <br />► Cape Fear Museum of History and Science, <br />Wilmington, NC, USA <br />► Finger Lakes Museum: Exhibits, Branchport, NY, <br />USA <br />► Royal Ontario Museum: Dawn of Life Gallery, <br />Toronto, ON, CA <br />► Yale Peabody Museum: Exhibits, New Haven, CT, <br />USA <br />► Smithsonian Institution National Museum <br />of American History: Entertainment Nation, <br />Washington D.C., USA <br />► Cincinnati Museum Center: Ordovician Gallery, <br />Cincinnati, OH, USA <br />► Virginia Museum of Natural History: Exhibits, <br />Martinsville, VA, USA <br />► Smithsonian Institution National Museum of <br />Natural History: Butterflies + Plants Gallery, <br />Washington D.C., USA <br />RS \ T�/� <br />14 PJ\,/<JFA 1,R� <br />ROO&Petch SIGNS AND EXHIBITS <br />