Laserfiche WebLink
*:/:11.]1r:? <br />Communications LAB Strategy Components <br />• Identify Key Objectives & Goals <br />• Craft a Wide Variety of Story Ideas, Marketing Campaign Concepts for Client Review <br />• Develop Comprehensive Project Plans with Detailed Timelines and Key Milestones Clearly Outlined <br />• Execute the Plan (or Multiple Plans Depending on Client Needs) <br />Measure Progress and Assess Metrics <br />Adjust as Needed and Continue Implementation <br />Provide Detailed Campaign Reporting & Final Reports to Client <br />Following the delivery of Project 1 - Interactive & Web -based CCR, we launch into Project 2, development of <br />the Divisions Strategic Plan for 2023. This element will also create the roadmap for the managing components <br />of Project 3 - On -Going Support. Development of this important document will align the Division's goals with <br />that of the wider agency, the needs of your community and that of our team to the Division's needs. <br />Our first step is to have a complete, 360-degree picture of what is needed and the landscape in which we are <br />building the Division's 2023 Strategic Plan. <br />ASCERTAINMENTS - EXTERNAL & INTERNAL <br />A main component of this centers on conducting external/internal ascertainments to develop a clear picture of <br />where the areas of improvement lay and what recommendations (if any) we should consider as we build the <br />new plan. Furthermore, these efforts will help define what new resources or problems should be understood <br />moving forward. <br />Ascertainment are conducted as interviews with key stakehold- <br />ers, pre -approved by the client project leadership. Following <br />the completion of these interviews, and once the survey work is <br />complete, we then develop recommendations for Project Team <br />in a timely manner so that the information maintains its value. <br />It is our experience that assessments (and research in general) <br />that drag on lose their significance and insight. Ascertain- <br />ments will be invaluable to the development of a strategic and <br />comprehensive Brand Platform. Upon delivery, we want the <br />platform to be thoughtful and defensible because it will be <br />based on real data. <br />Questions used during the interviews will be standardized for <br />all participants and will be vetted with the client prior to any <br />interview being conducted. <br />Potential ascertainment interviewees may include: <br />• City Council Members <br />• City Manager <br />• Division Leadership <br />• City PIO <br />• City Program Leaders <br />• Chamber of Commerce Leaders <br />• Educational Leadership (K-12 & Colleges) <br />• Local Neighborhood Groups <br />