Item 22 - Consumer Confidence Report and Auxiliary Services

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Imo:/:Ill�r:? While this final project element may evolve over the course of an engagement, it is important to note that Communications LAB can offer the Division a wide variety of outreach and communications services. These include but are not limited to the following services: Crisis Communications / Emergency Information Plans Crisis Communications and Emergency Information Plans are vitally important in today's landscape. When the worst happens, you don't want to be creating your response, it should be hard -wired into the operations so you can respond quickly. As stated previously, we begin this process by utilizing powerful project management tools building emergency plans for use at a moment's notice. We understand that it is not our job to set policy, but to appropriately communicate a client's position, clearly and consistently. As your advocate, this role is never more important than when there is a crisis. As a resource or as an extension of staff, our team has the experience to handle a wide variety of issues with a steady hand to protect your reputation. This includes online responses through various digital strategies and social media channels. Our team also has vast experience in developing op-ed articles for board members or community stakeholders to consider for submission. These can often prove to be a great benefit, showing strong support for the client in moments of great difficulty and reminding community members that there is always another side to the story. Communications LAB can coordinate media briefings, VIP Tours and Events or, provide tradition public relations pitching efforts to the media. Communications LAB's Brian Lochrie is a senior practitioner of Public Relations and will lead our efforts to reach all the target audiences through a variety of tactics. Keeping your stakeholders, other divisions, your elected officials and community members informed and engaged will be his primary goals. As our strategy is put into action, they will over see such tasks as: • Day to Day Media Relations Support • Identify Key Individuals for a Speakers Bureau & Spokesperson Bench (Bilingual candidate too!) • Media Training, Murder Boarding for Designated Spokespeople • Crafting Talking Points & FAQs (for all levels of media and stakeholders) In addition, we have another team member who will provided unprecedented experience to this aspect of our efforts: Diego Teran. Diego has spent the last four years working with Southern California Edison managing Hispanic media relationships statewide through weather events, power outages and wildfires. The relationships he has formed are superb and at the Division's disposal whenever needed. Communications Training For Communications LAB, one of our core values is to share our knowledge. We are inspired by communications and take great pride in our ability to train others to become better communicators. Training programs, seminars, on -camera practice sessions and debate practice sessions are all part of our toolkit. As a national member of the Public Relations Society of America, we have several team members who have achieved national APR