Item 22 - Consumer Confidence Report and Auxiliary Services

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l� and Huntington Beach, several water districts throughout the region and corporate clients such as Southern California Edison and Disneyland. We have an excellent relationship with the local media including reporters and editors at the Southern Cali- fornia News Group and the Orange County Register, Los Angeles Times, San Diego Union Tribune and, Long Beach Press Telegram. We also maintain close contacts with the key reporters for the broadcast media serving Southern California such as Spectrum News, KABC7, KNBC4, KCAL9/KCBS2, KTLAS and KTTV11 and all the regional radio news directors. We're also familiar with the editorial board managers at the OC Register, • LA Times, Business Journals and Voice of OC and would be pleased to set up editorial board briefings at the appropriate times for new large-scale projects or major initiatives. We have former journalists on our team who have decades of experience in drafting news releases, and we have the in-house ability to accompanying them with "VNRs" or video news releases as well to enhance the opportunities for electronic media interest, social media and online outlets. Media Tours & Events A top five PR firm in Orange County, Communications LAB achieved that ranking by understanding the media and helping them get the story they need with the message we want. Award -winning and committed to our client's success, all six of the top executives assigned to this proposal have extensive experience in planning, managing and executing complex media tours and events. Arianna Barrios has managed multiple press events for the Disneyland Resort while Brian Lochrie has successfully completed more than 100 media tours of public facilities for Poseidon Water's Desalination Facility, Orange County Groundwater Replenishment Project and the Cadiz Water Project. Diego Teran has provided similar services for Southern California Edison and the Disneyland Resort ensuring Hispanic Media feels valued and supported with in -language spokespersons and translated media materials. Press events can be as simple as a ten person bus tour or as grand as a red carpet initiative roll -out with celebrities and events over multiple days. Our team can plan, execute or assist no matter what the need. We can bring in additional support staff to supplement the client's team and represent you professionally. We can manage such events soup to nuts because our logistical acumen is second to none in producing flawless events. We create detailed, minute by minute event plans and run -of -show documents, manage vendors, prepare collateral, produce media gifts and keepsakes as well as run our own video production crews to capture the event for your archive and create client Video News Releases or capture b-roll for post -event marketing opportunities. Digital Strategies & Social Media (As Needed) As experienced professionals in managing comprehensive projects for several public agencies, we know how to develop a 30,000-foot integrated strategy, as well as an itemized day-to-day execution plan. If called upon, our team can share our experience and expertise with your digital/social team to assess and advise on best practices for these channels. We believe overall success is best achieved by clearly outlining our goals and strategy, aligning ALL the channels from which your message is delivered and continually assessed by analytical data. The City may already have in-house teams that manage these channels for the wider agency, Communications LAB can assist the Division with providing important content that can be rolled into the master channels. i