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Parks, Recreation, and Community Services <br />www.santa-ana.org/departments/parks-recreation/ <br />Item # 17 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br />Staff Report <br />August 15, 2023 <br />TOPIC: Enter into Sponsorship Agreement and Receive Sponsorship Funds from <br />Laborers' International Union Local #652 <br />AGENDA TITLE <br />Approve an Appropriation Adjustment to Receive Sponsorship Funds from, and Enter <br />into Sponsorship Agreement with, Laborers' International Union Local #652 for the <br />City's 2023 Chicano Heritage Festival <br />RECOMMENDED ACTION <br />1. Approve an appropriation adjustment to recognize a total amount of $7,000 in <br />Sponsorship Funds from Laborers' International Union Local #652. (Requires five <br />affirmative votes) <br />2. Authorize the City Manager to execute a Sponsorship Agreement with Laborers' <br />International Union Local #652, subject to non -substantive changes approved by the <br />City Manager and City Attorney. <br />DISCUSSION <br />The City Council adopted the City's Sponsorship Policy (Exhibit 1) on April 5, 2022. The <br />Sponsorship Policy outlines the purpose, definitions, policy guidelines, and sponsorship <br />evaluation procedures. In addition, all sponsorship agreements will include contractual <br />language consistent with all applicable City policies, ordinances, and good business <br />practices. All Sponsorship Agreements shall be approved by the City Council. <br />The Parks, Recreation & Community Services Agency (PRCSA) recently developed the <br />PRCSA Sponsorship/Partnership Deck (Exhibit 2) that outlines how corporations, <br />community based organizations, and non-profit organizations can work with PRCSA in <br />adding value to events, activities, and programs provided to the community through <br />financial and in -kind sponsorship/partnership agreements. <br />The Sponsorship/Partnership Deck provides defined levels of participation that potential <br />sponsors/partners can work within while receiving corresponding levels <br />acknowledgment for their generosity to the City. <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action. <br />