Item 17 - Enter into Sponsorship Agreement and Receive Sponsorship Funds from Laborers' International Union Local #652

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Exhibit A City of Santa Ana Administrative Policies and Procedures City Manager's Authorization The Sponsorship Policy Date [Month Day, Year] Purpose The purpose of the Santa Ana Sponsorship Policy ("Policy") is to provide an effective framework for considering potential sponsorships that will enhance the programs, events, and projects provided by the City of Santa Ana ("City') to its residents and visitors. Definition Sponsorships are cash or in -kind products and services offered by sponsors with the clear expectation that an obligation is created. The recipient is obligated to return something of value to the sponsor. The value is typically public recognition and publicity or advertising highlighting the contribution of the sponsor and/or the sponsor's name, logo message, products or services. This Policy addresses sponsorships, the agreements for the procurement of the resources, and the benefits provided in return for securing those resources. Policy 1. TERMS GLOSSARY (See Appendix A) 2. GUIDELINES FOR ACCEPTABLE SPONSORSHIPS Eligible sponsors must be businesses, non-profit groups, or individuals that promote mutually beneficial relationships for the City. All potential sponsorships must create a collaborative working relationship with the City, while taking into consideration community benefits and contributions, knowledge, and potential or perceived conflict of interest. All sponsorships should promote the vision, mission, or values of the City. The City expects any proposed sponsorship will have benefits for all involved parties, including, but not limited to, benefits for the City and the community, and benefits for the sponsor. Benefits for the sponsor may include the following: (1) print and electronic media recognition; (2) press release mentions; (3) on -site and off -site signage recognition; (4) access to VIP areas, receptions, or events; and (5) complimentary booth space. Signage recognition information provided in the Sponsorship Agreement shall be effective throughout the duration of the agreement and in accordance with Santa Ana Municipal Code (SAMC) sections 41-871 and 41-872. 3. APPLICATION SUBMISSION The City Manager's Office or designee shall compile and make available to the public a list of potential sponsorship opportunities. Preliminary proposals shall be submitted to the City Manager's Office for consideration and be in the format as outlined in the Sponsorship Application.