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Proposed Work Plan <br />The strength and power of local governments is at the core of Holland & Knight's Public Policy & <br />Regulatory (PP&R) practice. Through our work representing cities, counties and other municipal entities <br />throughout California and across the country, we have developed a strong foundation on all of the issues <br />that matter to the City of Santa Ana. We understand the unique pressures and needs facing Santa Ana, <br />as well as local governments across the country. We know how to position clients and what it takes to be <br />successful on their behalf. Holland & Knight offers a campaign -style approach to advocacy. We <br />incorporate lobbying, regulatory lawyering, profile -raising, traditional and social media, coalition building <br />and grassroots engagement to achieve client goals. <br />The Holland & Knight team has a track record of working together successfully, ensuring assigned tasks <br />and deliverables are completed on time. Your proposed Holland & Knight team understands Santa Ana's <br />unique needs. <br />• Fully grasps the range of federal issues, opportunities and challenges for the City <br />• Has a proven track record of success <br />• Has longstanding bipartisan relationships with Santa Ana's congressional, House and Senate <br />leaders, the chairs and members of key committees/subcommittees and top White House and federal <br />agency officials. <br />Our goal is to function as a seamless extension of your team, serving as the City's Washington D.C., <br />office. We will be in constant communication with you so that together we are effectuating a successful <br />federal program for the City. As reflected throughout our proposal, Holland & Knight has been able to <br />secure significant successes for our local government clients. Our approach is outlined below. <br />Strategic Plan: At the start of our engagement, the Holland & Knight team would meet with you for an in- <br />depth, strategic planning session. This would include: <br />• Consulting with the Mayor's office and other key personnel to review the City's specific funding <br />objectives, policy priorities and regulatory needs. We would want to understand any new local <br />dynamics around these priorities, the issues/challenges we are trying to address and successes that <br />we could highlight at the federal level. <br />• Providing the City with a current assessment of the budgetary climate and political dynamics in <br />Washington, D.C., which will govern decisions for the Administration and Congress around a <br />particular issue. We would want to identify upcoming opportunities to highlight your priorities before <br />Congress and the Administration. We would also want to identify new, potential champions and/or <br />opponents at the federal level in Congress, the Administration, and with key stakeholder. <br />• Using this analysis, we would develop timelines and performance metrics to assess progress on your <br />priorities. <br />• Creating messaging materials and briefing materials to explain the City's initiatives. We would work <br />closely with your team to quantify the impact of you proposed funding, regulatory and policy priorities <br />both locally and nationally. These materials are "living" documents that will be constantly refined <br />based on new information/feedback we receive. <br />• In coordination with the Mayor's office, we would work with the City's communications team to <br />develop a media strategy to complement our advocacy work and to ensure that messaging materials <br />reinforce the City's overall message. We would also identify opportunities to highlight the work <br />through local, national, and social media. The goal would be to tell the "Santa Ana story." <br />Holland & Knight Confidential Presentation for City of Santa Ana 118 <br />