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<br />Ordinance No. NS-XXX <br />Page 26 of 54 <br /> <br />1. Any electronic message displays may not be located within 300 feet of <br />property zoned or used for residential purposes, as measured from the face <br />of the electronic message display to the nearest property line of the <br />residential property. The display(s) shall comply with the following <br />requirements: <br /> <br />A. Be oriented in a way that: <br /> <br />i. Minimizes visual and light-emitting intrusion onto properties zoned or <br />used for residential purposes; and, <br /> <br />ii. Maximizes visibility from adjacent or nearby freeway corridors. <br /> <br />B. Produce a maximum 0.3 foot-candles over ambient light levels. <br /> <br />C. Include a means of ensuring additional flexibility in reducing light levels <br />upon request by the city. <br /> <br />D. Provide a means of limiting excessive light or glare. <br /> <br />E. Have automatic diming capabilities. <br /> <br />2. The sign copy shall comply with the following requirements: <br /> <br />A. Where screen transitions are used, such transitions shall not give the <br />appearance of moving text or images, and should use smooth effects, <br />such as fades, rather than abrupt transitions. The sign copy shall not <br />use flashing, intermittent or moving lights or produce the optical illusion <br />of movement. <br /> <br />B. Each sign copy shall be displayed for a minimum of eight (8) seconds. <br /> <br />3. No electronic message display shall be located on a ground sign within fifty <br />(50) feet of a traffic signal or sign, or placed in a location that would not <br />maintain safe conditions for motorists, pedestrians, or cyclists as <br />determined by the public works agency. <br /> <br />4. The property owner shall comply with Santa Ana Municipal Code section <br />41-638.2, establishing standards for graffiti abatement. <br /> <br />5. The property owner shall provide the city and the public a designated phone <br />number and email address for emergencies or complaints that will be <br />accessible 24 hours a day, seven days per week. <br /> <br />6. In addition to their on-premise advertising and identification purposes, the <br />signs must make available a minimum amount of display time to be used <br />for public service announcements or warning signs as requested and <br />provided by the city of Santa Ana. Such minimum time will be established <br />as a condition of approval for the regional planned sign program.