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Community Development Agency <br />www.santa-ana.org/cd <br />Item # 19 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br />November 15, 2022 <br />TOPIC: DTSA 2022 Holiday Décor <br />AGENDA TITLE: <br />Approve Amendment to the Agreement with BrightLife Designs, LLC for DTSA 2022 <br />Holiday Décor 2022 in an Amount Not to Exceed $370,000 (Revive Santa Ana Program) <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute an amendment to the agreement with BrightLife <br />Designs, LLC to increase the contract amount by $370,000, for a total not-to-exceed <br />amount of $420,000 to provide holiday decorations in Downtown Santa Ana, subject to <br />non-substantive changes approved by the City Manager and City Attorney. <br />DISCUSSION <br />To enhance the City’s holiday experience and offer a placemaking attraction for the <br />community, Staff is recommending approval of an amendment to the agreement (N-2022- <br />271) with BrightLife Designs, LLC to provide holiday decorations in the downtown area. <br />Holiday decorations serve as a beautification element throughout the holiday season and <br />encourage residents to visit the downtown. <br />In an effort to respond to the community’s request to install holiday decorations <br />throughout Downtown, on September 8, 2020, the Community Development Agency <br />(CDA) issued a Request for Proposals (RFP) #2019-119 for qualified and experienced <br />contractors for the installation, removal, and storage of holiday decorations. The <br />BrightLife Designs, LLC proposal was selected because it demonstrated the ability to <br />meet the unique needs of downtown and provide for flexibility, was readily available with <br />an office in Orange County, and had a solid reputation in working with other government <br />agencies. Most importantly, BrightLife Designs, LLC prioritized safety with the installation <br />of the holiday decorations in order to preserve the security of residents, visitors, and <br />property. <br />CDA would like to allocate $120,000 to continue to promote and market Downtown to <br />visitors throughout the holiday season. Additionally, the Public Works Agency (PWA) is <br />requesting an additional $250,000 to use citywide on an “as-needed” basis to install <br />additional holiday lighting and decorations. The installation of holiday decorations creates <br />a very attractive and festive environment to encourage visitors to eat and shop in the <br />downtown area.