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807 Sprucelake Drive, Harbor City, CA 90710 <br />Tel: 323-776-9423 <br />swilliams@ice-america.com <br />Ice-America.com <br />9 <br /> <br /> <br />III. Turnkey Management and Day-to-Day Operations Ice-America will provide professional on-site management, experienced in customer service, liability-prevention and public safety. Our staff is well trained (see training manual) in our guidelines to make ice skating a fun and safe experience for all participants. Description: Ice-America staff wears professional uniforms at all times, including black pants, blue Ice-America shirts and blue Ice-America jackets. Public safety announcements are made regularly and holiday music is part of our experience. Our cash register equipment is an industry-specific POS system, and our staff is trained to operate the POS efficiently and effectively. Ice-America rinks designate an experienced staff member to handle coordination of group sales and special events. This includes handling phone calls, scheduling groups, and planning and overseeing special events. Our team is trained to operate the professional sound equipment and radio, cordless microphone, and to make public address announcements. Operations Revenue: In this proposal, all revenue associated with the ice rink venue will be retained by the City of Santa Ana. <br />IV. Operations Experience Since 2008, Ice-America has been operating outdoor seasonal ice rinks in California. Years Operating Seasonal Ice Rinks: Ice-America has eleven years of experience operating seasonal ice rinks, along with our partner Ice-World, with over 20 years of ice rink operations experience. Related Operations Experience: Ice-America principals and project managers have been operating public events since 1997. Please see list above in “Ice-America Qualifications & Experience,” for examples and references. Materials: Our online video shows Ice-America ice rink operations. We have ice rink equipment brochures, a rink marketing plan, safety manual, employee handbook, and pictures of mobile office, ice rink operations, staff and POS systems operations.