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807 Sprucelake Drive, Harbor City, CA 90710 <br />Tel: 323-776-9423 <br />swilliams@ice-america.com <br />Ice-America.com <br />11 <br /> <br /> <br />VI. Strategic Marketing <br /> Marketing Plan: The available Ice-America Marketing Plan describes in detail the marketing strategy, research, components, deliverables, and budget requirements we recommend for a successful holiday ice rink event. The strategy involves Advertisement Creation and Schedule, Media Sponsor Partners, Public Relations & Social Media, Program Schedule, Sponsorship, and Group Sales & Community Outreach. In addition to ads in local publications and social media, it is especially important to identify and solicit Media Sponsor Partners, develop a strong Program Schedule with interesting themes, identify and solicit Corporate Sponsors, and to initiate Group Sales and Community Outreach efforts to local groups, schools, clubs, and organizations. Marketing Schedule: For sponsorship sales, it is helpful to start six to twelve months before the event. Advertising plans should be in place by September 1st with activity commencing no later than November 1st. Event Goals: Our suggested Attendance goal for the second season is 15,000 skaters. This will require a strong marketing and advertising program and exposure from Media Sponsor Partners and others. <br />Publicity benefits include increased positive exposure for Santa Ana, through news stories and media. <br />Statistics will be compiled from all ticket sales and tickets used (give-aways & donations) through our POS and waiver software systems and general accounting methods. All tickets will be numbered and accounted for internally. Reports will be generated and shared with the City of Santa Ana.