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<br /> Implementation of the STEP grant activities will be accomplished by deploying personnel at high
<br />crash locations.
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<br /> Media RequirementsIssue a press release approved by the OTS PIO announcing the kick-off of
<br />the grant by November 15, but no sooner than October 1. The kick-off release must be approved
<br />by the OTS PIO and only distributed after the grant is fully signed and executed. If you are
<br />unable to meet the November 15 deadline to issue a kick-off press release, communicate
<br />reasons to your OTS coordinator and OTS PIO.
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<br />B. Phase 2 – Program Operations (Throughout Grant Year)
<br /> The department will work to create media opportunities throughout the grant period to call
<br />attention to the innovative program strategies and outcomes.
<br />Media Requirements
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<br />The following requirements are for all grant-related activities:
<br /> Send all media advisories, alerts, videos, graphics, artwork, posters, radio/PSA/video scripts,
<br />storyboards, digital and/or print educational materials for grant-related activities to the OTS PIO
<br />at pio@ots.ca.gov for approval and copy your OTS coordinator. Optimum lead time would be 7
<br />days before the scheduled release but at least 3 business days prior to the scheduled release
<br />date for review and approval is appreciated.
<br /> The OTS PIO is responsible for the approval of the design and content of materials. The agency
<br />understands OTS PIO approval is not authorizing approval of budget expenditure or cost. Any
<br />cost approvals must come from the Coordinator.
<br /> Pre-approval is not required when using any OTS-supplied template for media advisories, press
<br />releases, social media graphics, videos or posts, or any other OTS-supplied educational material.
<br />However, copy the OTS PIO at pio@ots.ca.gov and your OTS coordinator when any material is
<br />distributed to the media and public, such as a press release, educational material, or link to social
<br />media post. The OTS-supplied kick-off press release templates and any kickoff press releases
<br />are an exception to this policy and require prior approval before distribution to the media and
<br />public.
<br /> If an OTS-supplied template, educational material, social media graphic, post or video is
<br />substantially changed, the changes shall be sent to the OTS PIO at pio@ots.ca.gov for approval
<br />and copy to your OTS Coordinator. Optimum lead time would be 7 days prior to the scheduled
<br />release date, but at least 3 business days prior to the scheduled release date for review and
<br />approval is appreciated.
<br /> Press releases, social media posts and alerts on platforms such as NextDoor and Nixle reporting
<br />immediate and time-sensitive grant activities (e.g. enforcement operations, day of event
<br />highlights or announcements, event invites) are exempt from the OTS PIO approval process. The
<br />OTS PIO and your Coordinator should still be notified when the grant-related activity is
<br />happening (e.g. car seat checks, bicycle rodeos, community presentations, DUI checkpoints,
<br />etc.).
<br /> Enforcement activities such as warrant and probation sweeps, court stings, etc. that are
<br />embargoed or could impact operations by publicizing in advance are exempt from the PIO
<br />approval process. However, announcements and results of activities should still be copied to the
<br />OTS PIO at pio@ots.ca.gov and your Coordinator with embargoed date and time or with
<br />“INTERNAL ONLY: DO NOT RELEASE” message in subject line of email.
<br /> Any earned or paid media campaigns for TV, radio, digital or social media that are part of a
<br />specific grant objective, using OTS grant funds, or designed and developed using contractual
<br />services by a subgrantee, requires prior approval. Please send to the OTS PIO at
<br />pio@ots.ca.gov for approval and copy your grant coordinator at least 3 business days prior to the
<br />scheduled release date.
<br /> Social media posts highlighting state or national traffic safety campaigns (Distracted Driving
<br />Month, Motorcycle Safety Awareness Month, etc.), enforcement operations (DUI checkpoints,
<br />etc.), or any other grant-related activity such as Bicycle rodeos, presentations, or events, are
<br />highly encouraged but do not require prior approval.
<br /> Submit a draft or rough-cut of all digital, printed, recorded or video material (brochures, posters,
<br />scripts, artwork, trailer graphics, digital graphics, social posts connected to an earned or paid
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