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Orozco, Norma <br />From: Nathaniel Greensides <mynci90@gmail.com> <br />Sent: Tuesday,July 12, 2022 9:36 PM <br />To:eComment; Downs, Kathryn <br />Subject: Public comment agenda item 17 <br />Dear City Council, <br />tl;dr: continued reliance upon Amazon's business models of goods distribution may eventually result in <br />catastrophe for local businesses and the local economy. <br />While I applaud the city utilizing cost effective and efficient contracts awarded to third parties for necessary <br />government operations, I remain weary of Amazon as a mega corporation and its monopolistic business <br />practices. (I am not the only one either: https://www.yalelawjournal.org//pdf/e.710.Khan.805_zuvfyyeh.pdf) <br />I myself was once a vendor who listed products for sale on Amazon's platform to make some extra money in <br />college. Then their systems failed to allow me to create custom listings which fell outside of their databases' <br />information leading to unhappy customers who were expecting products from me based on Amazon's faulty <br />database system. <br />Additionally, the fees and structure of demands placed upon third party vendors who sell goods on Amazon's <br />platform often result in unreasonable expectations and terms for the workers who need to fulfill the orders and <br />contracts with Amazon as a means of goods distribution. This sentiment and understanding comes from my <br />short experience working with a Japanese collectible toys distributor based in Anaheim called Bluefin (AKA <br />Bandai Namco Collectibles). While Bluefin held contracts to distribute toys with local independent retail hobby <br />shops all around the country, those contracts were much smaller than the contracts which Amazon negotiates <br />with distribution companies in North America. Thus, many local independent retailers found themselves with <br />no stock for sale to end consumers while Amazon absorbed all stock for sale on their platform. This in turn put <br />the independent distributors in a bind to continue to fulfill Amazon contracts while smaller independent retailers <br />slowly go out of business and eventually the distributor becomes more and more just another Amazon <br />distribution center OR in the case of Bluefin, acquired by a larger multinational toy company such as Bandai <br />Namco to remain competitive against Amazon. <br />I understand that the contract is necessary in the short term and has proven beneficial thus far. However I would <br />advise a portion of the proposed $400,000 be re-apportioned to hiring and training a qualified Santa Ana <br />resident to cut out Amazon as a middleman. The person in the role would research the local vendors which the <br />Amazon business rep has positioned for procurement of goods and materials. The person would then reach out <br />and establish communication and training to said local vendors to become listed on Santa Ana's bid portals to be <br />able to make contracts directly with the City and ensure the long term viability as a Santa Ana owned and <br />operated business ventures. The savings incurred by the local vendors in making direct contracts with the city <br />may also allow for local vendors to in turn expand and hire other local residents. <br />Sincerely, <br />Nathaniel Greensides <br />Ward 5 resident <br />i