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22 <br />Speaks to: <br />•Putting packs to good <br />use for the positive <br />power of play <br />Speaks to: <br />•Creating moments of joy <br />through the positive power <br />of football <br />•Reinvention and reusing <br />our packs <br />What does the <br />name represent? <br />Lay’s RePlay <br />Exhibit 1