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14 <br />On-turf and pitch-side branding <br />The Lay’s RePlay pitches have a set <br />of fixed branding elements: <br />•on-turf: Lay’s centre circle and <br />UEFA Foundation rectangular <br />logo in proximity of the centre <br />line; <br />•pitch sides: flowing global <br />partners logos <br />•boards: name board, <br />sustainability board, pitch rules, <br />and pitch values. (following <br />slides) <br />•All assets will be provided by <br />PepsiCo <br />Exhibit 1