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Pyramid Group International, Inc. <br />4 <br /> <br /> <br /> <br />Scope of Services <br />Task 1. Installation of Digital Billboards and Digital Banners <br /> <br />Task 1.1. Site Confirmation <br /> <br />Pyramid will oversee the evaluation by Outfront Media LLC (OUTFRONT) of the four (4) potential <br />sites for digital billboards and the six (6) potential locations for digital banners and will liaise <br />between the City of Santa Ana (City) and OUTFRONT for all aspects of the evaluation, including the <br />decision to eliminate, substitute or add locations at City’s own discretion. Pyramid will verify that the <br />selected sites for digital billboards and digital banners have been prioritized based on their potential <br />to yield the highest revenue to the City while maintaining or enhancing the public benefit. <br /> <br />Task 1.2. Initial Study <br /> <br />Pyramid will review the Initial Study prepared by OUTFRONT in association with the freeway digital <br />billboards and digital banners as well as any subsequent environmental documentation. Pyramid will <br />advise the City on the level of environmental review required by OUTFRONT. <br /> <br />Task 1.3. Community Outreach and Communication Plan <br /> <br />Pyramid will oversee OUTFRONT’s development of a comprehensive community outreach and <br />communication plan for each location. Pyramid will attend the meetings (up to five (5) community <br />meetings for each location) and will report to the City on the outcome of the meetings. <br /> <br />Pyramid will review the outreach material prepared by OUTFRONT and will make <br />recommendations. Also, Pyramid will verify that OUTFRONT has provided all necessary equipment <br />and technology to conduct the meetings at the neighborhood association locations or at various field <br />locations. <br /> <br />Pyramid will work closely with OUTFRONT to ensure that all issues and concerns expressed by the <br />community are addressed to the satisfaction of the community and the City. Pyramid will also <br />ensure that all questions and concerns raised at the meetings as well as the resolutions are <br />documented by OUTFRONT and communicated to the City. <br /> <br />Task 1.4. Adherence to Requirements <br /> <br />Pyramid will verify that OUTFRONT is adhering to all requirements per the terms of the Agreement <br />between the City and OUTFRONT and will report any issue to the City as soon as it becomes known. <br />The applicable requirements that Pyramid will monitor include, but are not limited to, the following: <br /> <br />1. Specifications <br />a. Use, by OUTFRONT, of the current best available digital-billboard and digital banner <br />technologies, <br />b. Adherence to all design, construction and operation requirements, <br />c. Maintenance, repair, and upgrade of the digital billboards and digital banners as <br />needed to provide the best available digital-billboard technologies, and <br />d. Compliance with the City’s off-premises commercial advertising signs ordinance.