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11 <br />billboard prior to termination of this AGREEMENT shall continue to be in effect. Past due <br />penalties and late interest charges shall continue to accrue and be applicable until all <br />operating fees due under this AGREEMENT are paid in full. OPERATOR’s liability for any <br />remaining unpaid past due penalties and/or late interest charges shall continue until fully <br />satisfied. <br />16. Reimbursement Clause. <br />In consideration of the time and costs incurred by CITY in the drafting and <br />implementation of this AGREEMENT, OPERATOR agrees to pay $2,500.00 to CITY within <br />thirty (30) days of execution of this AGREEMENT. <br />17. Attorney Fees and Costs. <br />In any action or proceeding between CITY and OPERATOR brought to interpret or <br />enforce this AGREEMENT, or which in any way arises out of the existence of this <br />AGREEMENT or is based upon any term or provision contained herein, the prevailing party <br />in such action or proceeding shall be entitled to recover from the non-prevailing party, in <br />addition to all other relief to which the prevailing party may be entitled pursuant to this <br />AGREEMENT, the prevailing party's reasonable attorneys' fees and litigation costs. Fees <br />and costs recoverable pursuant to this Section 17 include those incurred during any appeal <br />from an underlying judgment and in the enforcement of any judgment rendered in any such <br />action or proceeding. <br />18. Notice. <br />Any notice, tender, demand, delivery, or other communication pursuant to this <br />AGREEMENT shall be in writing and shall be deemed to be properly given if delivered in <br />person or mailed by first class or certified mail, postage prepaid, or sent by fax or other <br />telegraphic communication in the manner provided in this section, to the following persons: <br />To CITY: Clerk of the City Council <br />City of Santa Ana <br />20 Civic Center Plaza (M-30) <br />P.O. Box 1988 <br />Santa Ana, CA 92702-1988 <br />Fax 714-647-6956 <br />Copies to: Executive Director – Planning and Building Agency <br />City of Santa Ana <br />20 Civic Center Plaza (M-20) <br />P.O. Box 1988 <br />Santa Ana, California 92702-1988 <br />Fax 714-973-1461 <br />City Attorney <br />City of Santa Ana <br />20 Civic Center Plaza (M-29)