Item 67 - Zoning Ordinance Amendment No. 2022-01 (Billboards Ordinance)

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Zoning Ordinance Amendment No. 2022-01 (Billboards Ordinance) June 21, 2022 Page 8 2 7 3 9 was available for public review and comment for 30 days as required by CEQA between March 7 and April 6, 2022. One comment was received from the City of Orange. A written response to the comment were prepared and incorporated into the environmental document. The project requires adoption of a Mitigation Monitoring and Reporting Program (MMRP), which will reduce all identified impacts to less than significant with implementation of the MMRP. Based on the environmental checklist form completed for the proposed project and supporting environmental analysis, the project would have no impact or a less than significant impact on the following environmental issue areas: Aesthetics, Agriculture and Forestry Resources, Air Quality, Biological Resources, Energy, Greenhouse Gas Emissions, Hydrology and Water Quality, Land Use and Planning, Mineral Resources, Noise, Population and Housing, Public Services, Recreation, Transportation, Utilities and Service Systems, and Wildfire. The proposed project’s impacts on the following issue areas would be less than significant with the implementation of mitigation: Cultural Resources, Geology and Soils, Hazards and Hazardous Materials, Tribal Cultural Resources. All impacts would be less than significant after mitigation. FISCAL IMPACT Applications for new or reconstructed/converted billboards are expected to generate up to $95,000 in cost recovery monies stemming from application processing over the life of the ordinance, based on the current conditional use permit application fee of $6,150.89 and up to 15 locations, subject to annual fee rate adjustments. In addition, the estimated value of the economic and community benefits deriving from each billboard in monetary value is expected to generate a minimum of $180,000 in General Fund revenue per double-sided billboard annually, subject to three-percent annual increases, or 30 percent of the annual net advertising revenue. The total expected minimum revenues based on up to 15 locations is $2.7 million annually, an annual figure expected to be achieved over a five- to ten-year period. EXHIBIT(S) 1. Resolution Approving and Adopting Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program 2. Ordinance approving Zoning Ordinance Amendment No. 2022-01. 3. Billboard Potential Areas Maps 4. Map of Existing Billboards in Santa Ana 5. Draft Operating Agreement Template 6. Copy of Public Notice Submitted By: Minh Thai, Executive Director, Planning and Building Agency Approved By: Kristine Ridge, City Manager