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necessary, to use a mutually agreed upon alternative dispute resolution mechanism (other than <br />arbitration) prior to resorting to arbitration. If the parties are unsuccessful at resolving said dispute <br />or alleged breach, then the parties shall seek arbitration. Except as set forth in Section 5, the <br />parties agree to submit to binding arbitration within six (6) months of the last event giving rise to <br />any controversy arising out of this Agreement or involving the construction or application of any of <br />the terms of this Agreement and to waive any statute of limitations to the contrary. Notification to <br />the other party of a written request for arbitration shall comply with Section 22 governing Notices. <br />Any timely and properly noticed request for arbitration shall be submitted to binding arbitration <br />through the American Arbitration Association pursuant to its Commercial Arbitration Rules. Each <br />party shall pay for its own attorneys' fees and costs for the arbitration. The parties shall split equally <br />the cost of the arbitrator. Both parties are entitled to conduct discovery in accordance with any <br />applicable law. The arbitrator shall apply Virginia and Federal law to the issues presented and <br />shall issue a written memorandum of decision. The decision of the arbitrator shall be final and <br />binding, and the parties waive the right to a jury trial, a trial de novo or appeal except for the <br />purpose of enforcing the arbitrator's decision. The prevailing party will be entitled to recover <br />reasonable attorneys' fees and costs of any action for enforcement, the amount of any such <br />attorneys' fees and costs award to be determined by the Arbitrator. <br />b. Except as set forth in Section 5 with regard to injunctive relief, the parties expressly state that it is <br />their intent to arbitrate disputes between them. Therefore, this Agreement shall be construed so <br />as to be consistentwith applicable Federal and Virginia law and to be enforceable to the maximum <br />extent allowable by law to provide arbitration as the forum to resolve their disputes. If necessary, <br />any portion of this Agreement that is unenforceable by law shall be stricken, and the arbitrator or <br />the court, as the case may be, shall have the power to reform this Agreement to the extent <br />necessary to comply with applicable law and to give effect to the parties' intent that they shall <br />arbitrate their disputes. <br />25. Publicity <br />CLIENT grants MERIDIAN permission to utilize the CLIENT's trademarks, trade names, or other <br />designations in any promotion, press release or publication subject to CLIENT'S advance approval of <br />said promotion, press release or publication. MERIDIAN will provide proposed promotion, press <br />release or publication to CLIENT within a reasonable time but not less than two business days prior <br />to draft being made public. CLIENT will have the right to make any changes that CLIENT deems <br />reasonably necessary. <br />26. Entire Agreement <br />a. Except as otherwise provided for herein, this Agreement constitutes the entire agreement between <br />the parties pertaining to the subject matter hereof and supersedes all prior and contemporaneous <br />agreements, negotiations and understandings, oral or written, between the parties with respect to <br />the subject matter hereof. This Agreement will be binding on and inure to the benefit of the legal <br />representatives, successors and permitted assigns of the parties. This Agreement may not be <br />