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Public Works Agency <br />www.santa-ana.org/pw <br />Item # 22 <br />o`7, City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br />Staff Report <br />April 19, 2022 <br />TOPIC: Digital Billboards and Digital Banners <br />AGENDA TITLE <br />Approve an Agreement with Outfront Media LLC for the Design, Construction, <br />Maintenance, and Operation of Digital Billboards and Digital Banners at City -owned <br />Properties throughout the City for a 25-Year Term (General Fund) <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute an agreement with Outfront Media LLC to design, <br />construct, maintain, and operate digital billboards at City -owned freeway locations and <br />digital banners throughout the City, and to share advertising revenue from digital <br />billboards and digital banners, for a 25-year period beginning April 19, 2022 and ending <br />April 18, 2047, with an option to extend for a period of ten years, subject to non - <br />substantive changes approved by the City Manager and City Attorney. <br />DISCUSSION <br />The City has identified digital billboards and digital banners as revenue generators to <br />support right-of-way operations and improvements. A Request for Proposals (RFP) for <br />Design, Construction, Maintenance, and Management of Digital Billboards and <br />Management of Bus Shelters and Bus Stops (Exhibit 1) was released on November 12, <br />2020, and the City received four proposals. The RFP solicited proposals from outdoor <br />advertising companies that develop digital billboards and banners, as well as bus stop <br />maintenance and advertising. However, after reviewing the proposals, it was determined <br />that it was in the best interest of the City to separate the RFP components and award the <br />design, construction, maintenance, and management of digital billboards and digital <br />banners separately from the management of bus shelters and bus stops. <br />Of the four proposals received, three vendors submitted proposals for the design, <br />construction, maintenance, and management of digital billboards and digital banners. <br />These proposals were evaluated and rated by a four -member committee and based upon <br />company and team experience, understanding of need, schedule, references, and <br />projected revenue. After evaluating the proposals, the committee ranked the proposals <br />as follows: <br />