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<br />2 <br /> <br />Entities interested in establishing a City-sponsor relationship must submit a <br />Sponsorship Application. The Sponsorship Application shall include a scope <br />of the proposed sponsorship, including, but not limited to, the following: <br />3.3.1 Description of organization and specific target market <br />3.3.2 Summary of sponsorship proposal <br />3.3.3 Sponsorship categories and events of interests <br />3.3.4 Benefits of collaboration <br /> <br />3.2 Categories of Sponsorships <br />The categories of sponsorships, listed in order of highest to lowest priority, is <br />as follows: <br />3.2.1 Primary Sponsor/ Citywide Event Program Sponsor <br />3.2.2 Title Sponsor / Interest Specific Event Sponsor <br />3.2.3 Presenting Sponsor / Single Event Sponsors <br />3.2.4 Sponsor / Event Contributor <br />3.2.5 Media Sponsor <br />3.2.6 Official Supplier <br />3.2.7 Co-Sponsor <br /> <br /> <br />4 APPLICATION EVALUATION <br />In assessing sponsorship proposals, the City will consider, as appropriate, the <br />following criteria: <br /> <br />4.2 Compatibility of prospective sponsor’s products, services and marketing goals <br />with the City’s mission, visions or values. <br /> <br />4.3 How proposed sponsorship supports current priorities, programs, and core <br />services of the City, as defined in the City’s current budget or other documents. <br /> <br />4.4 The proposed sponsorship meets a need identified by policies related to <br />provision of services and programs, the adopted City budget, or City policies. In <br />addition, the proposed sponsorship enhances current City priority programs <br />and/or core services by providing additional programming, financial and/or in- <br />kind resources, community outreach, volunteers, or other tangible support at <br />least equivalent to the City’s contributions, or reduces General Fund <br />expenditures. <br /> <br />4.5 Compatibility of sponsorship marketing benefits and temporary advertising with <br />design standards or visual integrity of City facilities and/or events as defined in <br />the City’s various policies and procedures relating to branding and style, the City <br />logo, Zoning Code, and any applicable provisions of the Santa Ana Municipal <br />Code. <br /> <br />4.6 Tangible and intangible benefits balanced for both the sponsor and the City. <br /> <br />4.7 The prospective sponsor is one of the following: <br /> <br />4.7.1 Incorporated 501(c)(3) nonprofit organization <br />4.7.2 California certified tax-exempt nonprofit organization <br />Exhibit 2