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Proposed Partnership and Sponsorship Policies <br />April 5, 2022 <br />Page 2 <br />2 <br />5 <br />6 <br />4 <br />amplify reach within the community, and (4) an impactful community investment. <br />These partnerships can take the form of cash gifts and donor programs, improved <br />access to alternative funding, property investments, charitable trusts, labor, <br />materials, equipment, continued sponsorships, technical skills, and other forms of <br />value. The effective use of volunteers can also figure significantly into developing <br />partnerships. Some partnerships involve active decision-making, while other <br />partnerships take a more passive role. <br />GUIDING PRINCIPLES <br />The guiding principles serve as a framework for the City to consider potential <br />partnerships such as (1) mutual benefits and consistency with City policy, (2) <br />mitigated risk, (3) coordination, and (4) performance measurement and evaluation. <br />PARTNERING PROCESS <br />The partnering process describes the steps for the creation of a partnership with <br />the City. <br />EVALUATION PROCESS <br />The evaluation process includes determining whether the proposed partnership <br />meets the mission, vision or values of the City. <br />PARTNERSHIP AGREEMENTS <br />Partnership Agreements will include contractual language consistent with all <br />applicable City policies and ordinances and good business practices. Partnership <br />agreements shall be approved by the City Council. <br />EXCLUSIONS <br />The City reserves the right to reject proposed partnerships deemed inappropriate <br />or offensive in any manner. <br />About the Sponsorship Policy <br />The establishment of the proposed City of Santa Ana Sponsorship Policy is to provide an <br />effective framework for considering potential sponsorships that will enhance the <br />programs, events, and projects provided by the City of Santa Ana to its residents and <br />visitors. Sponsorships are cash or in-kind products and services offered by sponsors with <br />the clear expectation that an obligation is created. The recipient is obligated to return <br />something of value to the sponsor. The value is typically public recognition and publicity <br />or advertising highlighting the contribution of the sponsor and/or the sponsor’s name, logo <br />message, products or services. This policy addresses sponsorships, the agreements for <br />the procurement of the resources, and the benefits provided in return for securing those <br />resources. <br />Significant areas of the proposed Sponsorship Policy include the following: <br />GUIDELINES FOR ACCEPTABLE SPONSORSHIPS