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Item 25 - 2021 General Plan Annual Progress Report
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Item 25 - 2021 General Plan Annual Progress Report
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Agenda Packet
Agency
Clerk of the Council
Item #
25
Date
3/15/2022
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8 <br /> <br /> Conduct individual cost/revenue and cost/benefit analyses of major development <br />projects to assist the policy level decision-making process. The Economic <br />Development Division utilized a third-party real estate advisory consultant to <br />develop a pro forma and cost/benefit analysis for the redevelopment of the 3rd and <br />Broadway parking structure in Downtown. In addition, the Planning Division <br />requires major development projects and projects requiring general plan <br />amendments or zoning amendments to submit an Economic Benefits and Fiscal <br />Analysis to evaluate their short and long-term economic contributions. <br /> As part of the annual City Budget preparation, development permit processing fees <br />are evaluated for adjustments to reflect actual staff cost, and endeavor to be <br />competitive and comparable to other communities in Southern California. <br /> Economic Development Division continues to track the number of new businesses, <br />business services provided to businesses and the number of residents assisted by <br />workforce development programs. <br /> Economic Development staff successfully retained the City’s largest tax producer <br />by negotiating a new sales tax sharing agreement with TACEnergy. Sales Tax <br />Agreements are economic development tool to encourage retention of businesses <br />that create additional sales tax for the City. <br /> The first cohort of the CooperAcción: Curso de Cooperativas de Trabajadores, a <br />12-week pilot program for worker cooperatives, provided in Spanish, graduated 25 <br />participants, representing 16 businesses and cooperatives, encompassing the <br />food, service, artisan, and community services industries. The Program was <br />presented by Cooperación Santa Ana and UCI Community Resilience, in <br />partnership with the City of Santa Ana Economic Development Division. Santa <br />Ana WORK Center Staff will continue to work with participants to provide resources <br />and assist in formalizing their business operations. <br /> The Economic Development Division distributed a total of 51 microenterprise <br />grants in amounts up to $5,000 to assist with business stabilization. The grants <br />reimbursed business owners for operational expenses such as rent, supplies, and <br />personal protective equipment. Additionally, businesses were linked to the Small <br />Business Development Center to receive technical support. <br /> Economic Development staff issued $5,000 grants to 65 small businesses <br />impacted by the COVID-19 pandemic. Grants reimbursed business owners for <br />operational expenses such as rent, utilities, supplies, and insurance. Each <br />business received a consultation form the Orange County Small Business <br />Development center to obtain technical business support expected to help <br />businesses stabilize and remain solvent during the Governors Stay at Home <br />orders. <br /> Economic Development staff developed and administered the Small Business <br />Assistance and Restaurant Relief programs that provided $10,000 grants to 340 <br />businesses and nonprofits that needed assistance in surviving and recovering <br />through the pandemic. Grants were to be used for rent, utilities, payroll, marketing, <br />personal protective equipment, software and equipment automate systems or to
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