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share the sidewalks in the City of Santa Ana. Design should be scalable considering site - <br />specific space constraints and varying levels of transit ridership. The installation of any device <br />by Company without City's prior approval is forbidden. <br />b. The Company shall conform to and abide by all City and Orange County ordinances, <br />OCTA bus stop standards (including the (2004) Bus Stop Safety and Design Guidelines) and <br />all applicable state and federal laws (including the requirements in the (2007) Caltrans's Bus <br />Rapid Transit Handbook for Partners). Where permits and/or licenses are required, it is <br />the responsibility of the Company to first obtain them from the regulatory agency having <br />jurisdiction. <br />c. The Company shall permanently affix in a conspicuous area on each shelter and/or bench an <br />owner identification tag which includes the Company's business name and 24-hour service <br />telephone number. <br />d. The Company shall conform to and abide by all applicable City regulations. <br />e. Company shall employ or subcontract, for services, adequate personnel to competently <br />and timely meet all agreed on obligations. If the City determines, at any time that the <br />conduct of an employee or representative of the Company or an authorized and approved <br />subcontractor of the Company, while in performance of its obligations, in the reasonable <br />belief of the City, detrimental to the interest of the City or the public, the City shall give <br />written notice thereof to the Company. Following the City's written notice therefor, the <br />Company shall take all reasonable actions necessary to correct such conduct and prevent it <br />from occurring in the future including, but not limited to terminating such employee's work <br />assignment within the City of Santa Ana. <br />Advertising Standards <br />a. Bus shelter advertising shall be limited to one two-sided, back-to-back, backlit ad panel per <br />shelter. Alternative advertising panel designs as required on a site by -site basis will require prior <br />approval by the City. Any proposed advertising to be located on the shelter ad panels shall not: <br />1. Display the words "STOP", "DRIVE-IN", "DANGER", or any other word, phrase, symbol or <br />character which may interfere with, mislead, confuse, or direct vehicular traffic. <br />2. Be comprised of rotating, revolving, or flashing lighting devises. <br />3. Promotes material which the City in its sole discretion deems offensive to community <br />standards of good taste. <br />4. Promotes alcohol, cannabis and/or tobacco products of any kind within 1,000 feet of any <br />school. <br />5. Contains "off -site business identification signs" or "political endorsements." For the purpose <br />of this Agreement, "off -site identification signs" are defined as ad panels that give specific <br />direction to an advertiser's place of business other than the site's address. <br />b. Company shall not accept ads or run ads in the Advertising Inventory with content that is deemed <br />unacceptable by the City in accordance with Exhibit D. The Parties will agree to an ad approval <br />Page 16 of 27 <br />