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Public Service Announcements <br />Company shall, at least four (4) times per year, for at least twenty-eight (28) calendar days each time, <br />display at least one (1) public service announcement in lieu of paid advertising in up to sixteen (16) bus <br />shelters identified by the City, or 10% of the total number of bus shelters under the agreement, <br />whichever is greater. Company shall arrange, at its own cost and expense, for production, service and <br />installation of the public service announcements upon consultation with the City. The City shall approve <br />all public service messages. <br />City Ads <br />a. Company shall provide the City with free ad space from unsold Advertising Inventory, up to <br />10% of available Advertising Inventory, to use for City messages and/or additional Public <br />Service Announcements ("City Ads"). In addition, Company shall provide design services for <br />City Ads at no cost. <br />b. Ad lead times shall be no longer than two (2) weeks - ad designed, approved, and placed in <br />Advertising Inventory. <br />Discounts For City Businesses <br />Company shall provide introductory packages that include discounts on design and production costs <br />and shall bonus additional ad panels on a space -available basis. <br />Reporting <br />a. Company shall provide quarterly reports with each quarterly Revenue Payment within thirty <br />(30) days from the end of each calendar quarter. Each report shall detail the revenue generated <br />from the Advertising Inventory, associated ad rates and occupancy rates. The report shall also <br />include the MAG amount, the Maintenance Services Cost, and the resulting Revenue Payment <br />for the quarter. The Parties shall mutually agree on the format of the quarterly reports. <br />b. Company shall provide quarterly reports of its shelter maintenance operations in a format to be <br />approved by the City. City may request monthly reports as needed. <br />Account Executive <br />Company shall assign an Account Executive to be the City's single point of contact for this partnership. <br />Meetings <br />At the City's discretion, the Parties shall meet on a quarterly basis or on an as needed basis to review <br />sales performance, maintenance and cleaning performance, current Street Furniture, new potential <br />Street Furniture, and any other matter related to the services provided by Company. <br />Page 20 of 27 <br />