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Downtown Santa Ana Business Improvement District <br />November 2, 2021 <br />Page 2 <br />Assessment Report presented for consideration and recommended for approval has been <br />reviewed and was determined to meet state law requirements. After approval of the <br />report, the next course of action is to conduct a public hearing where Downtown <br />merchants can vote in favor of or against the BID renewal. The public hearing is <br />scheduled for December 7, 2021. <br />Terms <br />The City Council activated the current BID on July 1, 2013. To administer the activities of <br />the BID, the City executed operating agreements with Downtown Inc. and the Santa Ana <br />Business Council in an effort to address the needs of the two business associations. <br />These agreements contain provisions to ensure proper administration and distribution of <br />funds, such as the annual budget, financial recordkeeping, fund distribution, board <br />composition, and meeting requirements. The agreements are renewed automatically in <br />one-year renewal terms, unless either party gives at least two months' notice of <br />termination or if the BID is not approved in any given year. <br />If the BID is successfully renewed, each organization will receive approximately $100,000 <br />(collected from the business license tax fee) per calendar year (January through <br />December) and may carry over unspent funds into the next year. In FY 2020-2021, the <br />BID, through the efforts of Downtown Inc. and the Santa Ana Business Council, <br />accomplished hosting several successful events virtually to accommodate for the <br />pandemic restrictions and shifted efforts to assist businesses in establishing an online <br />presence while maintaining promotions that drew the attention of visitors to Downtown <br />Santa Ana. Many events transitioned to livestreaming or virtual settings, including First <br />Saturday Artwalk, Boca De Oro Literary Festival, and continued to promote the weekly <br />Downtown Santa Ana e-newsletter. Both organizations increased social media presences <br />and have over 50,000 followers. <br />FISCAL IMPACT <br />There is no direct fiscal impact associated with this action. The City collects the BID <br />revenue from businesses within the BID boundary and distributes funding to each <br />organization, in accordance with approved operating agreements. Revenues will be <br />deposited equally in the BID Trust and Agency Fund and distributions to each <br />organization will be made from the same accounts as follows: <br />