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Public Hearing – 2022 Downtown Santa Ana Business Improvement District <br />December 7, 2021 <br />Page 2 <br />2 <br />2 <br />5 <br />7 <br />with official City records. If it is determined that less than a majority protest is filed, the <br />adoption of the subject resolution (Exhibit 3) will confirm the 2022 Assessment Report <br />(Exhibit 2) for the BID and levy the assessments for 2022. The 2022 Assessment Report <br />contains the basis and method of levying the assessment, estimated activities and <br />budgets from the two business associations: the Santa Ana Business Council and <br />Downtown Inc., and a map of the BID boundaries. <br />BACKGROUND <br />On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to state <br />law, creating a Business Improvement District (BID) in Downtown Santa Ana. The BID <br />was established as a means of providing the Downtown business community with the <br />funding to promote events and create promotional materials, increase the security <br />presence, enhance maintenance of the downtown shopping corridors, and implement <br />streetscape improvements to the area. The BID is funded through an additional charge <br />on the business license tax for those businesses within the BID boundary. <br />The City Council activated the current BID on July 1, 2013. To administer the activities of <br />the BID, the City executed operating agreements with Downtown Inc. and the Santa Ana <br />Business Council in an effort to address the needs of the two business associations. <br />These agreements contain provisions to ensure proper administration and distribution of <br />funds such as the annual budget, financial record keeping, fund distribution, board <br />composition and meeting requirements. The agreements are renewed automatically in <br />one-year renewal terms, unless either party gives at least two months’ notice of <br />termination, or if the BID is not approved in any given year. <br />If the BID is successfully renewed, each organization will receive approximately $100,000 <br />(collected from the business license tax fee) per calendar year (January through <br />December) and may carry over unspent funds into the next year. In FY 2020-21, the BID, <br />through the efforts of Downtown Inc. and the Santa Ana Business Council, accomplished <br />several successful events and promotions that drew thousands of visitors to Downtown <br />Santa Ana. These events and promotions included the following: First Saturday Artwalk, <br />Savor Santa Ana, Boca De Oro Literary Festival, activation of the Promenades, Estrella <br />TV promotion, monthly Santa Ana Sidewalk Sales, and the weekly Downtown Santa Ana <br />newsletter. Both organizations also maintain social media accounts with over 35,000 <br />active followers. Due to the COVID-19 pandemic, both organizations assisted businesses <br />with the establishment of online delivery platforms, social media promotions, food islands <br />and retail islands, and connected them with business recovery resources. <br /> <br />FISCAL IMPACT <br />There is no direct fiscal impact associated with this action. The City collects the BID <br />revenue from businesses within the BID boundary and distributes funding to each <br />organization, in accordance with approved operating agreements. Revenues will be <br />deposited equally in the BID Trust and Agency Fund for Downtown Inc. and Santa Ana