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Agreement for Police Department Public Awareness Campaigns <br />September 21, 2021 <br />Page 2 <br />2 <br />1 <br />0 <br />4 <br />terrorism. The campaigns utilize a multi-media approach in making residents and <br />businesses aware of the need to be prepared and the necessary steps they can take to <br />become better prepared. The campaigns have: provided printed material such as <br />brochures and children’s activity books, created video shorts and Public Service <br />Announcements (PSA’s), developed major Southern California radio station <br />advertisements, social media and YouTube channels, created display tables and <br />giveaways for community events, and designed a website that makes emergency <br />preparedness activities and information available to the public. The campaign has also <br />partnered with the private sector to increase preparedness among the private sector and <br />secure resources to further the campaigns’ preparedness efforts. The ASAUA seeks to <br />continue its emergency preparedness campaigns with maintenance and updates to the <br />existing website, and implementation of new micro-campaigns and multi-media events. <br />In addition to the “Ready OC” preparedness campaign, the ASAUA has utilized an <br />awareness campaign, “If You See Something, Say Something™” , to educate, inform, <br />and raise the awareness level of Urban Area businesses and residents to encourage <br />reporting of suspicious activity, persons, or objects in their community to local authorities. <br />Like “Ready OC”, this campaign utilizes an existing website, brochures, and children’s <br />activity pages, created video shorts and Public Service Announcements (PSAs), social <br />media and YouTube channels, created display tables and giveaways for community <br />events, micro-campaigns, and multi-media events to raise and spread awareness <br />throughout the Urban Area. The ASAUA seeks to continue its awareness campaign with <br />maintenance and updates to the website, and implementation of new micro-campaigns <br />and multi-media events. <br /> <br />The Request for Proposal (RFP) No. 20-009 was advertised on February 17, 2020 and <br />offers were solicited. A summary of the RFPs and offers received is as follows: <br />187 Vendors were notified <br />46 Vendors downloaded the RFP <br />12 Santa Ana vendors notified <br />4 Proposals received <br />Of the four proposals received, Cyfuture Inc. was deemed non responsive due to <br />submitting an incomplete proposal. The three remaining proposals were opened on <br />March 15, 2021, and evaluated. <br />Outreach Efforts <br />The Purchasing Division advertised this project on the City’s online bid management and <br />publication system, which directly notified 12 Santa Ana vendors. <br />The proposers were ranked by the review committee based on the following criteria: