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<br /> 20 <br /> <br />EXHIBIT A <br /> <br />FY21 READYOC STATEMENT OF WORK <br /> <br /> <br />General Information: <br /> <br />The following Statement of Work (SOW) defines the principal activities and responsibilities of <br />all parties for public outreach services to support the ReadyOC (ROC) Emergency Preparedness <br />Campaign. This scope of work shall stand as an agreement between the City of Santa Ana (here- <br />in-after Santa Ana) and Communications LAB (here-in-after Comm LAB) for the contracted <br />period. <br /> <br />Comm LAB will supply the following services: <br /> <br />Marketing: <br />· Brand Management <br />· Collateral (kids books, brochures) <br />· Ready Fox OC Redo (new mascot) <br /> <br />Digital Communications <br />· Website <br /> Site content updating <br /> Site optimization <br /> Site maintenance <br />· Newsletter Database Development <br />· Social Media <br />a. Content Development <br />b. Graphic Design <br />· App Management <br /> Updating and maintenance <br />· Text Message Strategy <br /> Develop Partnership with Alert OC <br /> <br />Advertising: <br />· Social/Search ads <br />· Paid Advertising <br /> <br />Media: <br />· Broadcast news promotions <br />· Media/corporate promotions <br />· Publicity Service Announcements (PSA) <br />· Media Training <br />· Public Information Support (ROC) <br />