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<br /> 37 <br />a. Develop an outreach and communications plan <br />b. Provide outline to Santa Ana Project Manager for approval <br /> <br />Santa Ana shall: <br />a. Provide final approval of micro-campaign overview <br /> <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br /> <br />TASK 7-A: MICRO CAMPAIGN: EVACUATION TEXT ALERTS: DEVELOP <br />MESSAGING & OUTREACH STRATEGY <br /> <br />Objective: Develop an effective messaging and outreach strategy to educate residents living in <br />fire hazard severity zones on the importance of enrolling in the evacuation text alert <br />system. <br />Task Description: Research, identify and craft messaging and outreach strategy to drive up <br />enrollment in evacuation text alerts. This task includes: <br />a. Mapping out effective messaging and calls to action <br />b. Identifying outreach channels with high-traffic in the selected demographic and <br />geographic areas. <br />c. Setting messaging frequency <br />d. Identifying partnerships <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographics and geographic targeted areas. <br />b. Present strategy to and seek the approval of the Santa Ana Project Manager <br />c. Begin to execute strategy in accordance with the approved plan. <br />d. Provide messagings options and taglines for marketing/advertising <br /> <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of September 2021. <br /> <br />TASK 7-B: MICRO CAMPAIGN: EVACUATION TEXT ALERTS: DEVELOP <br />CAMPAIGN TIMELINE <br /> <br />Objective:Establish a campaign timeline that delivers high impact and reach among targeted <br />demographic (residents living in fire hazard severity zones ).