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<br /> 52 <br />FY21 Milestone Payment Schedule <br /> <br />Milestone Task Name Milestone <br />Payment <br />Planned <br />Completion <br />Date <br />TASK 1 READYOC 2021/22 MARKETING ROADMAP <br /> Task 1-A - Brand & Digital Marketing Audit $1,000.00 August 2021 <br />TASK 2 DIGITAL COMMUNICATIONS <br />Task 2-A - Newsletter Database Collection Strategy $1,000.00 Sep 2021 <br />Task 2-B - Newsletter Distribution $1,000.00 Feb 2022 <br />TASK 3 Ready OC WEBSITE RE-FRESH <br />Task 3-A - Ready OC Website Audit & Timeline for <br />Transition $1,000.00 August 2021 <br />Task 3-B - Ready OC Website Site Map & Frames $2,000.00 Oct 2021 <br />Task 3-C - Ready OC Website Content Development $2,000.00 Dec 2021 <br />Task 3-D - Ready OC Website Design & Development $4,000.00 Feb 2022 <br />TASK 4 SOCIAL MEDIA OUTREACH <br /> Task 4-A - ReadyOC Social Media Content Development <br />& Management (August-December 2021) $6,500.00 Dec 2021 <br /> Task 4-B - ReadyOC Social Media Content Development <br />& Management (Jan-March 2022) $5,500.00 March 2022 <br /> Task 4-C - ReadyOC Social Media Content Development <br />& Management (Apr 2022-June 2022) $5,000.00 June 2022 <br />TASK 5 ADVERTISING <br /> Task 5-A - ReadyOC Social Media/Search Advertising <br />(August-December 2021) $5,000.00 Dec 2021 <br /> Task 5-B - ReadyOC Social Media/Search Advertising <br />(Jan 2021 -March 2022) $4,000.00 March 2022 <br /> Task 5-C - ReadyOC Social Media/Search Advertising <br />(Apr 2022-June 2022) $3,000.00 June 2022 <br />TASK 6 MICRO CAMPAIGN: EARTHQUAKE FOR <br />COLLEGE STUDENTS <br /> Task 6-A - Develop Messaging & Outreach Strategy $1,000.00 Sept 2021 <br /> Task 6-B - Develop Campaign Timeline $1,000.00 October <br />2021 <br /> Task 6-C - Identify Potential Partners $1,000.00 November <br />2021 <br />TASK 7 MICRO CAMPAIGN: EVACUATION TEXT <br />ALERTS <br /> Task 7-A - Develop Messaging & Outreach Strategy $1,000.00 Sept 2021 <br /> Task 7-B - Develop Campaign Timeline $1,000.00 October <br />2021 <br /> Task 7-C - Identify Potential Partners $1,000.00 November <br />2021 <br />TASK 8 MICRO CAMPAIGN: EMERGENCY KITS <br />Task 8-A - Develop Messaging & Outreach Strategy $1,000.00 Sept 2021 <br />Task 8-B - Develop Campaign Timeline $1,000.00 October <br />2021