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<br /> 63 <br />Objective: Develop consistent social media content based on messaging strategies for S4’s objectives <br />and micro-campaigns. The content will be focused on increasing users’ post engagements and website <br />traffic. <br /> <br />Task Description: Develop contemporary and engaging social media content in various formats <br />including graphics, memes, surveys, video, gifs, etc. This content will be used for both the S4’s social <br />media timeline calendar, as well as social media advertising. <br />a. Develop Social Media Calendar <br />b. Post time-sensitive information on social media channels <br />c. Keep Social Media Channels Updated <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project <br />Manager approval <br />b. The calendar will include: social media platforms, date of publication, copy for social media <br />post, graphic, links, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media calendar when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time-sensitive content at the direction of the Santa Ana Project Manager <br />f. Provide 6-week social media KPI reports on post engagement, traffic and trends. <br /> <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar <br />b. Attend 6-week social media calendar meetings when needed <br />c. Provide any time-sensitive social media messaging to staff when appropriate <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of March 2022. <br /> <br />TASK 4-C: S4 SOCIAL MEDIA CONTENT DEVELOPMENT/MANAGEMENT (APRIL-JUNE <br />2022) <br /> <br />Objective: Develop consistent social media content based on messaging strategies for S4 objectives and <br />micro-campaigns. The content will be focused on increasing users’ post engagements and website <br />traffic. <br /> <br />Task Description: Develop contemporary and engaging social media content in various formats <br />including graphics, memes, surveys, video, gifs, etc. This content will be used for both the S4 social <br />media timeline calendar, as well as social media advertising. <br />a. Develop Social Media Calendar <br />b. Post time-sensitive information on social media channels <br />c. Keep Social Media Channels Updated <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project <br />Manager approval