Laserfiche WebLink
<br /> 65 <br />c. Develop advertisements for Google (display, search, and YouTube) <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a digital advertising budget with funds allocated to search and social media advertising. <br />b. Itemize digital media advertising funding to micro-campaign messaging <br />c. Deliver budget to Santa Ana Project manager for approval <br />d. Execute routine advertising programming and monitor results <br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br /> <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of January 2022. <br /> <br /> <br />TASK 5-B: S4 SOCIAL MEDIA & SEARCH ADVERTISING (JAN-MARCH 2022) <br />Develop a comprehensive digital advertising strategy within the project budget to promote S4’s overall <br />objectives and micro-campaigns when relevant. The advertising campaign will be primarily digital with <br />concentration on social media channels and Google search. <br /> <br />Task Description: Create a digital advertising strategy and budget to boost S4’s social media channels, <br />messaging, micro-campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />c. Develop advertisements for Google (display, search, and YouTube) <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a digital advertising budget with funds allocated to search and social media advertising. <br />b. Itemize digital media advertising funding to micro-campaign messaging <br />c. Deliver budget to Santa Ana Project manager for approval <br />d. Execute routine advertising programming and monitor results <br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br /> <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of March 2022. <br /> <br />TASK 5-C: S4 SOCIAL MEDIA & SEARCH ADVERTISING (APRIL-JUNE 2022) <br />