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Item 18 - Agreement for Police Department Public Awareness Campaigns
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Item 18 - Agreement for Police Department Public Awareness Campaigns
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
18
Date
9/21/2021
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<br /> 77 <br /> <br />Objective: <br />Manage campaign updates and activities including, but not limited to meetings, monthly activity <br />reporting, programming documentation, regular communications and presentations to Santa Ana Project <br />Manager and corresponding agency partners during this task order. <br /> <br />Task Description: <br />Provide campaign and promotion updates to the Santa Ana Project Manager through regularly scheduled <br />phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and <br />measurement of campaign data and maintain weekly and monthly communication with the Santa Ana <br />Project Manager including at least one formal meeting/conference call during the quarter, unless <br />otherwise directed and approved by the Santa Ana Project Manager. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Coordinate, manage and participate in at least one team meeting <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana Project <br />Manager <br />c. Manage the weekly and monthly reporting of campaign measurement <br />d. Manage ongoing budget and campaign schedule <br />e. Submit task completion letters with task invoices to the Santa Ana Project Manager <br /> <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br /> <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for the task. Planned completion and implementation is <br />by the end of May 2022. <br /> <br /> <br />TASK 12: CORPORATE ADVISORY COUNCIL PARTNERING <br /> <br />Objective: <br />Continue managing the current CAC group with emphasis on enhancing participation benefits and <br />expanding successes in leveraging CAC resources, connections and contributions to the overall S4 <br />initiative during the year. <br /> <br />Task Description: <br />Continue momentum to expand the success of the council to help provide opportunities, extensions, and <br />ongoing support for S4. Activities include: <br />a. CAC Designated Ambassador – continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One-on-One Outreach Tour – continue successful strategy to outreach to CAC members in a <br />high-touch, one-to-one manner to generate customized opportunities for promotional investment <br />and support of the S4 campaigns. <br /> <br />Responsibilities: <br />Comm LAB shall:
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