Item 26 - Agreement for Police Department Public Awareness Campaigns

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Agreement for Police Department Public Awareness Campaigns August 17, 2021 Page 2 1 9 3 8 terrorism. The campaigns utilize a multi-media approach in making residents and businesses aware of the need to be prepared and the necessary steps they can take to become better prepared. The campaigns have provided printed material such as brochures and children’s activity books, created video shorts and Public Service Announcements (PSA’s), developed major Southern California radio station advertisements, social media and YouTube channels, created display tables and giveaways for community events, and designed a website that makes emergency preparedness activities and information available to the public. The campaign has also partnered with the private sector to increase preparedness among the private sector and secure resources to further the campaigns’ preparedness efforts. The ASAUA seeks to continue its emergency preparedness campaigns with maintenance and updates to the existing website, and implementation of new micro-campaigns and multi-media events. In addition to the “Ready OC” preparedness campaign, the ASAUA has utilized an awareness campaign, “If You See Something, Say Something™” , to educate, inform, and raise the awareness level of Urban Area businesses and residents to encourage reporting of suspicious activity, persons, or objects in their community to local authorities. Like “Ready OC”, this campaign utilizes an existing website, brochures, and children’s activity pages, created video shorts and Public Service Announcements (PSAs), social media and YouTube channels, created display tables and giveaways for community events, micro-campaigns, and multi-media events to raise and spread awareness throughout the Urban Area. The ASAUA seeks to continue its awareness campaign with maintenance and updates to the website, and implementation of new micro-campaigns and multi-media events. A Request for Proposal (RFP) No. 20-009 was advertised on February 17, 2021 and offers were solicited for a consultant having special skill and knowledge in the field of community outreach and promotional services related to the ReadyOC (ROC) Emergency Preparedness Campaign and the “If You See Something, Say Something™” (S4) Public Awareness Campaign. A summary of the RFPs and offers received is as follows: 187 Vendors were notified 46 Vendors downloaded the RFP 12 Santa Ana vendors notified 4 Proposals received Of the four proposals received, Cyfuture Inc. was deemed non responsive due to submitting an incomplete proposal. The three remaining proposals were opened on March 15, 2021, and evaluated.