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Item 26 - Agreement for Police Department Public Awareness Campaigns
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08/17/2021 Regular
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Item 26 - Agreement for Police Department Public Awareness Campaigns
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8/17/2023 4:05:32 PM
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City Clerk
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Agenda Packet
Agency
Clerk of the Council
Item #
26
Date
8/17/2021
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<br /> 38 <br /> <br />Task Description: Create, establish and implement a timeline to promote ROC, specifically the <br />evacuation text alert system during the micro campaign period. This task includes: <br />a. Assessing feasibility of conducting the micro campaign during “Fire Awareness Month”, <br />which is typically around the month October <br />b. Developing a draft calendar with outreach activities for Santa Ana Project Manager <br />approval. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a timeline. <br />b. Present timeline to and seek approval approval of Santa Ana Project Manager <br />c. Execute activities in accordance with the approved timeline. <br /> <br />Santa Ana shall: <br />a. Approve timeline for execution. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of October 2021. <br /> <br />TASK 7-C: MICRO CAMPAIGN: EVACUATION TEXT ALERTS: IDENTIFY <br />POTENTIAL PARTNERS <br /> <br />Objective: Execute an audit of existing ROC partners to then identify a new list of potential <br />patterns who can assist in the outreach, advertising and communications in our effort to inform <br />residents living in fire hazard severity zones to enroll in our evacuation alerts system. <br /> <br />Task Description: Identify a list of existing and new partners to increase awareness of the <br />evacuation text alert system amongst Orange County residents living in fire hazard severity <br />zones. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a list of existing and potential partners for the approval of the Santa Ana Project <br />Manager <br />b. Begin reaching out to existing partners to schedule strategy discussions and outreach <br />events <br /> <br />Santa Ana shall: <br />a. Provide approval on the list of potential partners. <br /> <br />Completion Criteria:
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