Item 26 - Agreement for Police Department Public Awareness Campaigns

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1 AGREEMENT WITH BARRIOS & ASSOCIATES TO PROVIDE COMMUNITY OUTREACH AND PROMOTIONAL SERVICES THIS AGREEMENT is made and entered into this 17th day of August 2021, by and between Barrios & Associates, LLC, dba Communications LAB, a California limited liability company (“Consultant”) and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California ("City"). RECITALS A. On February 17, 2021, the City issued Request for Proposal No. 21-009, by which it sought a Consultant having special skill and knowledge in the field of community outreach and promotional services related to the ReadyOC (ROC) Emergency Preparedness Campaign and the “If You See Something, Say Something™” (S4) Public Awareness Campaign. B. The City, acting through the Santa Ana Police Department in its capacity as a Core City for the Anaheim/Santa Ana Urban Area under the FY19 Urban Areas Security Initiative, has applied for, received and accepted a grant from the U.S. Department of Homeland Security, Federal Emergency Management Agency, through the State of California, Office of Emergency Services, to enhance security and overall preparedness to prevent, protect, mitigate respond to, and recover from acts of terrorism, hereinafter referred to as “the Grant.” C. Consultant represents that it has the necessary skills and experience to expand and enhance the current Ready OC and “If You See Something, Say Something™” Campaigns and existing websites utilizing successful marketing strategies and outlets such as multi-media events, social media venues, Public Service Announcement videos, radio station advertisements, and business partnership groups. D. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable in its field and that any services performed by Consultant under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional consulting firm in the field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES Consultant shall perform those services as set forth in Exhibit A for the Ready OC Campaign and Consultant shall perform those services as set forth in Exhibit B for the “If You See Something, Say Something™” Campaign. Scope of services for FY2022, FY2023, FY2024, and FY2025 will be amended yearly no later than Q3 of the previous fiscal year and shall be approved by the City Attorney and City Manager.