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EXHIBIT B <br />COMPETENCIES <br />Title of Training: Digital Marketing & Communications <br />Training Provider Name: UCI Division of Continuing Education <br />Training Length: 120 Hours 47 Weeks <br />*Listed below are skills, knowledge, and abilities a student will have obtained <br />upon completion of training; completion of training is based on the overall <br />completion Of Coursework. (Completion of coursework: overall score of at least 73%.) <br />*Student will be able to: <br />Competency Measurement <br />Learn to manage integrated marketing & communications <br />Coursework <br />1 <br />strategies for achieving organizational goals and objectives <br />Analyze digital marketing channels and tactics for various <br />Coursework <br />2 <br />business models <br />3 <br />Develop a product management plan for bringing a new <br />Coursework <br />product or service to market <br />Apply quantitative data analytics to goal setting and <br />Coursework <br />4 <br />forecasting <br />5 <br />Identify the power of differentiation in brand management <br />Coursework <br />6. <br />7. <br />8. <br />9. <br />10. <br />11. <br />12. <br />13. <br />14. <br />Revised October 1, 2016 <br />Minimum Score <br />73% <br />73% <br />73% <br />73% <br />73% <br />