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8 <br /> <br />Development Division utilized a third-party real estate advisory consultant to <br />develop a pro forma and cost/benefit analysis for the redevelopment of the 3rd and <br />Broadway parking structure in Downtown. In addition, the Planning Division <br />requires major development projects and projects requiring general plan <br />amendments or zoning amendments to submit an Economic Benefits and Fiscal <br />Analysis to evaluate their short and long-term economic contributions. <br />• As part of the annual City Budget preparation, development permit processing fees <br />are evaluated for adjustments to reflect actual staff cost, and endeavor to be <br />competitive and comparable to other communities in Southern California. <br />• Economic Development Division continues to track the number of new businesses, <br />business services provided to businesses and the number of residents assisted by <br />workforce development programs. <br />• As part of the Draft General Plan Land Use Element (October 2020), five land use <br />focus areas were identified for potential new housing and economic growth <br />opportunities. In particular, the proposed District Center and Industrial/Flex land <br />use designations in the 55/Dyer Focus Area would provide additional development <br />opportunities and take advantage of the location’s proximity to the freeway, Orange <br />County Business Complex, and nearby regional airport. <br /> <br />5. Education Element <br />Educational services and facilities are principal contributors to a community’s quality <br />of life. Often the level and character of such services become key factors in the <br />locational decisions of families and businesses. This element was created as part of <br />the City of Santa Ana’s to address educational facilities and needs in support of the <br />motto Education First. <br />• The Santa Ana Unified School District/City Council Joint Policy Committee remains <br />available, as needed, to review City and school district development and <br />expansion plans to maximize joint development and other joint use policies, where <br />feasible. <br />• Although public libraries, museums, recreational centers, public parks and schools <br />closed during most of 2020, innovative programs launched through our library <br />system to complement the work of local schools. In-person young adult programs, <br />followed by a wide variety of virtual youth adult programming offered through the <br />remainder of the year. Curbside library pickup and drop off service enhancement <br />followed by expanded hotspot program offering 320 hotpots to library patrons. In <br />2020, the State awarded the City $5.2M in Propostion 68 funding to construct two <br />new parks (Standard/McFadden an Raitt/Myrtle) on currently vacant land. The City <br />is also pursuing State funding for a new community center at Memorial Park. The <br />Santa Ana Zoo celebrated its 68th Birthday in February 2020. Virtual and limited <br />time programming reintroduced to the public during the summer and fall months. <br />• The City’s 2020 community budget outreach process provided a vehicle to engage <br />stakeholders, including developers, to discuss and prioritize use of the City’s