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EXHIBIT 1 <br />Consultant Services Agreement <br />This Consultant Services Agreement (the "Agreement") is made as of this 19th day of January. 2021 by and <br />between Avenu Insights and Analytics, LLC, a Delaware limited liability company ("CONSULTANT") and the <br />City of Santa Ana, a charter city and municipal corporation of the State of California ("CITY"). In consideration <br />of the mutual promises herein contained and other good and valuable consideration, the adequacy and receipt <br />of which is hereby acknowledged, the parties agree as follows: <br />RECITALS <br />A. The CITY desires to retain a consultant having special skill and knowledge in the field of professional <br />services for Utility Users' Tax (including Prepaid Mobile Services Telephony Service Taxes) Revenue Auditing, <br />Recovery, Reporting, Analysis, and Legislative/State Agency Liaison and Implementation Monitoring Services <br />as specified herein. <br />B. In undertaking the performance of this Agreement, CONSULTANT represents that it possesses the <br />necessary knowledge, qualifications, skills and personnel to provide such services. CONSULTANT warrants <br />that any services performed by CONSULTANT under this Agreement will be performed in compliance with <br />such standards as may reasonably be expected from a professional consulting firm in the field. <br />NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms <br />and conditions hereinafter set forth, the parties agree as follows: <br />CITY hereby retains CONSULTANT, and CONSULTANT hereby agrees to provide such services as <br />are set forth hereinbelow, in accordance with the terms and conditions of this Agreement, and represents and <br />warrants to CITY that CONSULTANT accepts such assignment to perform those services, subject to those <br />terms and conditions. <br />1. SCOPE OF SERVICES <br />a. CONSULTANT will provide CITY with the Utility Users' Tax Revenue Auditing, Recovery, Reporting, <br />Analysis, and Legislative/State Agency Liaison and Implementation Monitoring services described in <br />EXHIBIT A and EXHIBIT B, which are attached hereto and incorporated by reference. CONSULTANT <br />shall. provide said services at the time, place, and manner specified in EXHIBIT A and EXHIBIT B. In <br />the event that the description of services, their time, place, and manner specified in EXHIBIT A is in <br />conflict with the provisions of EXHIBIT B then the provisions of EXHIBIT B shall prevail. In the event the <br />provisions of either EXHIBIT A or B is in conflict with the terms of these Recitals then the terms of these <br />Recitals will prevail. <br />b. CONSULTANT, or CONSULTANT'S subcontractor(s), may provide CITY with additional consulting <br />services described in EXHIBIT B and set out in Exhibit C (CONSIDERATION), which are attached <br />hereto and incorporated by reference. Such additional consulting services include, but are not be <br />limited to: audit recoveryof potential hotel visitors' taxes, provision of hotel visitors' tax administration <br />services, audit recovery of potential tourist marketing district assessment fees, provision of tourist <br />marketing district assessment fees administration services, audit recovery of potential business license <br />taxes and associated business improvement district charges, and/or potential medical marijuana and/or <br />cannabis taxes, or cannabis related operating agreement fees (as applicable), selection process <br />assistance for adult -use retail cannabis business permitting, cannabis testing facility or testing <br />laboratory permitting, miscellaneous commercial cannabis business (cultivation, manufacture, <br />distribution) permitting and may also include Comprehensive Annual Financial Reporting statistical <br />services as may be set forth in any Change Order(s) mutually agreed to by and between the parties <br />pursuant to Section 3, subsection 3-22, of said Agreement. EXHIBIT C contingency option Items #2 <br />through #7 may be elected by CITY without a Change Order. <br />