Reso 2318 2401 S Pullman St - Laserfiche WebLink

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Resolution No. 2023-18 Page 2 of 9 efficient operation of vehicles upon the Costa Mesa (SR-55) Freeway as the billboard has been designed to comply with the design and lighting standards set forth by Article XII of the SAMC which will ensure that the billboard lighting does not interfere with adjacent traffic. Such standards include but not limited to a maximum 0.3 foot‐ candles over ambient light levels and prohibiting images that present the appearance of motion, flashing, scintillating, blinking, or traveling lights or any other means not providing constant illumination. In addition, the digital billboard will need to comply with all applicable laws and regulations concerning brightness, including, without limitation, Section 21466.5 of the California Vehicle Code. 2. Adequate space exists between the proposed digital billboard and any existing billboards in the vicinity, thus avoiding or minimizing any negative aesthetic impacts to surrounding land uses. There is adequate space between the proposed digital billboard and any existing billboards in the vicinity. City and Caltrans regulations require that billboards not be placed within 1,000 feet of each other on the same side of the freeway and the proposed digital billboard conforms to that spacing requirement. The subject property located along the SR-55 is in a segment that is bookended by the Dyer Road underpass and the Warner Avenue overpass. Within this northbound section of SR-55, there are no digital or static billboards of any kind. The nearest static billboard is on the opposite side of the freeway, after the East Warner Avenue overpass and is 945 feet away from the proposed billboard location. With these spacing measurements, there will be no negative aesthetic impacts to surrounding land uses. 3. The size and design of the digital billboard will not be out of context with its visual environment. The size and design of the proposed digital billboard is in alignment with the context of its visual environment. The Final Initial Study (IS)/Mitigated Negative Declaration (MND) investigated the aesthetic consistency for the Potential Billboard Area 5, and determined that it is located within an area characterized by industrial business parks and commercial areas. The billboard has been designed with similar architectural elements to be match the Del Amo Motorsports primary building. The billboard’s size is congruent with the open space and sizing of the parcel along with the existing building elements and their overall height. The billboard development is a logical and cohesive addition to this area of Santa Ana.