Reso 2318 2401 S Pullman St - Laserfiche WebLink

Home Browse Search

Resolution No. 2023-18 Page 4 of 9 6.The installation of the new digital billboard will result in significant economic and community benefits. The installation of the proposed digital billboard will result in significant economic and community benefits through the execution of an Operating Agreement. This Operating Agreement, as agreed upon by the City of Santa Ana and the billboard owner, contains provisions that require (a) an annual monetary remittance fee to the City, (b) a measured increase in dealership sales tax revenue to the City year after year, and (c) free advertising time and space for City public service announcements and emergency messages. Not only will the billboard provide economic stimulation through items (a) and (b), which will allow the City to further invest in community benefits, but will also provide standalone community benefits in item (c), which will allow for important municipal announcements to be shared that help get the community engaged in City services and events. Furthermore, the billboard will help Del Amo Motorsports to continue to be a thriving business in Santa Ana and capture the consumers who would travel to other dealerships in other cities. This will allow the dealership to increase its employment positions and provide economic growth in the City of Santa Ana further attracting new additional businesses and residents. Section 2. In accordance with the California Environmental Quality Act (CEQA) and Section 15162 of the CEQA Guidelines, this project is within the scope of the 2022 Santa Ana Off-Premises Commercial Advertising Signs Ordinance Mitigated Negative Declaration (MND) (SCH No. 2022030204). An environmental analysis has been conducted for this project which revealed that the previously prepared MND adequately describes the project’s environmental setting, impacts, and mitigation measures related to each impact. There are no substantial changes proposed by this project. There are no substantial changes with respect to circumstances under which the project is undertaken that will require major revisions to the MND. There is no new information of substantial importance. All environmental impacts associated with this project were considered and evaluated by the MND approved and adopted. There is no new information of substantial importance. There are no new environmental impacts or mitigation measures needed. All applicable mitigation measures, attached hereto as Exhibit B, applied to the previously prepared MND will be applied to this project. As such, a Notice of Determination, Environmental Review No. 2023-9, will be filed for this project. Section 3. The Applicant shall indemnify, protect, defend and hold the City and/or any of its officials, officers, employees, agents, departments, agencies, authorized volunteers, and instrumentalities thereof, harmless from any and all claims, demands, lawsuits, writs of mandamus, referendum, and other proceedings (whether legal, equitable, declaratory, administrative or adjudicatory in nature), and alternative dispute resolution procedures (including, but not limited to arbitrations, mediations, and such other procedures), judgments, orders, and decisions (collectively “Actions”), brought