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Santa Ana <br />pwe xoe Repwkd <br />CITY OF SANTA ANA <br />Parks, Recreation, & Community Services Agency <br />Fiestas Patrias 2023 Title Level Partnership <br />Estrella Communications, LLC. DBA KVEA Telemundo 52 <br />Program overview: <br />Telemundo 52 (Partner) will be providing in -kind contributions valued at $31,000 <br />to the City of Santa Ana (City) as a Title Level Partner to support the Fiestas <br />Patrias Event on September 16 & 17, 2023 in exchange for participation in the <br />parade, providing additional marketing/ broadcasting support, and on -air <br />promotions. <br />Partner Responsibilites: <br />• Five (5) live mentions of the City' s Fiesta Patrias Event during the television <br />show "Acceso Total," for 5 days between September 11, 2023 and <br />September 15, 2023, between the hours of 11:30 a.m. and 12:00 p.m., for <br />15 seconds each; <br />• Interview with City staff promoting the City's Fiestas Patrias Event to air <br />during the television show "Acceso Total," date of interview to be agreed <br />upon by City and Partner; <br />• Promotion of the City' s Fiestas Patrias Event on the Telemundo 52 Website <br />from September 11, 2023 to September 17, 2023 subject to City content <br />approval; <br />• Four (4) social media post promotions regarding the City's Fiestas Patrias <br />Event on the Telemundo 52 social channels between September 11, 2023 to <br />September 17, 2023 subject to City content approval; <br />• One (1) car convertible with talent to participate in the Fiestas Patrias <br />Parade event on Sunday, September 17, 2023 to run from 3:00 p.m. to 5:00 <br />P.M.; <br />• Partner grants to City the right to use Partner's trademark(s), trade <br />name(s), logo designs and company descriptions as prepared and delivered <br />to City by Parnter in any medium of advertising, marketing materials, and/ <br />or promotional goods distributed in conjunction with the Event and in <br />accordance with Partner's usage guidelines. <br />City resoonsibilities: <br />• 8 parking passes in vendor designated parking area on Sunday, September <br />17, 2023; <br />• Stage mentions of Telemundo 52 participation in parade two times per day <br />on Saturday and Sunday, September 16-17, 2023. <br />THE CITY OF SANTA ANA <br />20 Civic Center Plaza • 2nd Floor - Santa Ana, CA 92701 <br />(714) 571-4200 - Web Site: www.santa-ana.org/departments/parks-recreation <br />