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necessary. <br />16. Mention of GM in a minimum of one (1) press release regarding GM and the Event. The <br />press release) -will -be-produced -and -distributed -by-City -to-approximately -one-hundred <br />sixty-seven (167) media contacts. City will be solely responsible for all costs related to <br />the production and distribution of the releases. Subject to Section 4 (Exclusivity of <br />Performance) of this Agreement, the press releases may not be exclusive to GM and may <br />contain mentions of other participants. City will provide GM with at least seven (7) days <br />advance notice of deadlines to submit press release copy and/or photography specific to <br />GM. <br />17. GM will receive a minimum of one (1) GM -dedicated out -of -home digital stadium <br />marquee billboard advertisements, (the "Digital Stadium Marquee Billboards"), to be <br />placed by City on behalf of GM in a high -traffic, high -visibility location within Santa <br />Ana, CA, from September 8, 2023 through September 17, 2023. The Digital Stadium <br />Marquee Billboard will consist of a five-foot four -inch (5'4") by twelve -foot by three- <br />inch (12'3") area. Agency will provide GM creative materials for City to produce and <br />place. <br />18. GM Marks in the form of one (1) stand-alone logo with link optional taglines, and <br />sponsorship identification, (the "Internet Marks"), one hundred twenty-five by fifty <br />(125x50) pixels in size each, linking to GM's website, www.chevrolet.com, from highly <br />visible locations sitewide on City's official website, www.santa-ana.org/fiestas-patrias/. <br />GM will also receive sponsorship identification as "The Official Vehicle of Santa Ana <br />Fiestas Patrias" on the City's website. The Internet Marks will be placed and provided by <br />City upon content approval of GM. The Internet Marks will be active and accessible to <br />the general public upon execution of this Agreement, through September 2023. <br />19. The right for GM to hire a mutually agreed upon list of third -party vendor <br />representatives to conduct research in the defined Chevrolet Program Area Venue during <br />the Event. GM agrees to collect signed waivers from willing participants to ensure that <br />the collection of all private information is provided voluntarily. Such research activities <br />will include, but not be limited to, such vendor representatives conducting on -site <br />interviews and collecting phone numbers and other personal information, and, except as <br />noted above, unless otherwise mutually agreed upon by the parties, will not be limited to <br />a particular timeframe or area at the Venue. <br />20. Two (2) proof of performance binders to include, but not be limited to, samples of printed <br />materials, photographs of the Venue and Event showing the GM signage, attendance, <br />GM's display areas, , and any other materials that will show proof of City's performance <br />related to this Agreement. City will ship the binders to GM's agency, Jack Morton <br />Worldwide, at: 2000 Brush Street, Suite 301, Detroit, MI 48226 to the attention of Tori <br />Savage. <br />21. The right for GM and its affiliated companies to independently administer or hire, at their <br />expense, a third -party vendor to administer a consumer ride and drive activity in <br />Page 13 of 14 <br />