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TASK 2-113: WEBSITE & MOBILE MAINTENANCE (WINTERISPRING 2024) <br />Objective: Maintain the SafeOC website and mobile app. Comm LAB will provide any <br />necessary updates, adjustments, assets and/or software to improve the user experience <br />and provide accurate information. <br />Task Description: Provide routine updates of the S4 website including content, <br />imagery and navigation. <br />Responsibilities: <br />Comm LAB shall: <br />a. Update the S4 website with any additions/changes provided by the Santa <br />Ana Project Manager. <br />b. Ensure all hosting, server, maintenance, and updates are maintained. <br />Santa Ana shall: <br />a. Provide any edits and/or additions for the S4 website. <br />b. Approve any update and/or additions to the S4 website. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of February 2024. <br />TASK 3: SOCIAL MEDIA OUTREACH <br />Objective: Develop consistent social media content based on messaging strategies for <br />SafeOC objectives and micro -campaigns. The content will be focused on increasing <br />users' post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in <br />various formats including graphics, memes, surveys, video, gifs, etc. This content will be <br />used for both the SOC social media timeline calendar, as well as social media <br />advertising. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval. <br />b. The calendar will include social media platforms, date of publication, copy for <br />social media post, graphic, links, hashtags. <br />